Urban Hope Logo

Traditional
Simple
Professional

Light to medium blue, dark gray or charcoal

2

The words "Urban Hope" are the prominent words in the logo. The word "Indy" can be a different or lessor sized font. It can also be the same font as Urban Hope. Just pointing out that "Urban Hope" are the key words.

We had an idea of having a silhouette of the cityscape (perhaps three prominent Indianapolis buildings) in the background with a simple house and child stick figure in the foreground. We thought that perhaps hope could be conveyed by picturing the child with his hands raised high. (In one of the attachments, we've included the type of stick figure that we had in mind.) This idea may be too busy for a logo; however, we're trying to convey hope in an urban environment that involves children and housing renewal. (We've included some attachments that show the cityscape of Indianapolis. These are too big, so we would need to cut them down.)

In brief, we're open to anything that visually illustrates "hope" in an urban environment. We're thinking that the logo should include some urban buildings and a child, but we are not opposed to a logo that does not include these items. It is simply a starting point for our thoughts. We also like the attachment that shows the two stick figures surrounding the cityscape (forming a heart of sorts). Since this is a "faith based" Christian organization, it would be really nice if a cross could somehow be hidden in the logo. Again, this is not a must, just another idea. Although the organization is faith based, we didn't want to go overboard with spiritual symbolism. We simply want something that conveys hope and is pleasant to the eye. We understand that our logo needs to be simple yet appropriate to our cause. Thank you for your interest in helping us find the right logo for this very important work. :)