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"Tip Top Titles" product logo

Tip Top Titles

Contest Holder timdbacon ?

Last Logged in : 4076days1hr ago

 		Concepts Submitted

18

 Prize Money
250
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized

Project: "Tip Top Titles" product logo
Industry: Biomedicine Logo
Contest Launched: Oct 19, 2011
Selected: 1 winning design from 18 concepts
Winning Design by: x3mart
Close Date: Oct 26, 2011

"Tip Top Titles" product logo - Biomedicine

Concept #17

Awarded as a winner
Project Report    
Sort by:

x3mart

#17

x3mart

#14

x3mart

#7

x3mart

#3

x3mart

#2

x3mart

#18

x3mart

#12

x3mart

#11

x3mart

#10

x3mart

#9

x3mart

#8

x3mart

#6

x3mart

#1

Creative Brief

"Tip Top Titles" product logo

Tip Top Titles

Yes

Tip Top Titles is a new product by Medicine in Practice, Inc.

There are more than 10,000 biomedical journals where researchers seek to publish their work, and of course everyone wants to get published in the best possible journal. The challenge is that the "better" journals reject almost everything submitted to them, unless it is cutting edge research.

So, how to choose from the many that are not top of the heap, but are still credible? That's what this product is designed to help with.

Submitting to a top tier journal and then getting rejected wastes a lot or time for both journal editor and the researcher, and in some cultures rejection is hard to accept.

Tip Top Titles will help guide researchers to their choice by presenting key information about each journal, combined with feedback from other researchers.

Clearly "Tip Top" is a lighter tone than this audience is used to, but it should be memorable!

The design must fit alongside the corporate logo and that for the blog. In addition it should be:
- clean and professional
- work on web as well as in print
works in color as well as b&w or reversed out of color
- MUST fit in 200-250 ox w by 50-75 px h.
text can wrap (probably Tip Top [wrap] Titles, but can work anyhow
- generally prefer icon at left, although this may work in text (think T superscript3?)
- icon must be sufficiently distinctive to work alone

See also other comments in original MiP brief and Competing Opinions

http://www.mycroburst.com/contests/medicine-in-practice-inc-logo/readbrief

http://www.mycroburst.com/contests/competing-opinions-blog-logo/readbrief

Biomedicine

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Web 2.0
Web 2.0

Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Serious

Must coordinate with MiP logo and blog colors http://www.mycroburst.com/contests/medicine-in-practice-inc-logo/readbrief http://www.mycroburst.com/contests/competing-opinions-blog-logo/readbrief

not sure

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Discussion

Comments

  • October 20, 2011 1:17 PM
    timdbacon timdbacon
      Project Holder
    Agree. #18 is nice, but #17 wins.

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 1:13 PM
    x3mart x3mart
     
    I THINK YOU ARE RIGHT.. FONT FROM COMPETING OPINIONS LOOKS GREAT HERE...

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 1:03 PM
    timdbacon timdbacon
      Project Holder
    Actually in addition can you try the font from Competing Opinions on this one also? Maybe settle on that font for product logos and keep the MiP for Corporate? I like the slightly more contemporary and less corporate font.

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 1:01 PM
    timdbacon timdbacon
      Project Holder
    OK, so #14 looks great. My only concern is the spacing between the first three letters and the third through last letters. First three look very wide (I know, impact of "I") - is there anything that you can force to make it appear a little more even? Otherwise colors are great. Seem to have gone back to original font, which is OK.

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 11:53 AM
    x3mart x3mart
     
    UPDATING...

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 11:51 AM
    timdbacon timdbacon
      Project Holder
    #7 to #10: OK, so the space between the words works nicely, but I am not sure of the font (the "l" instead of "L"?). The "rising Ts" are nicely executed, but I don't think they beat out #7. If we can find another interesting font on #7 and perhaps consider brightening up the colors (red) a bit we have a winner.

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 10:04 AM
    timdbacon timdbacon
      Project Holder
    We may also need a bit more space between Tip and Top, otherwise it risks being read as one word. Not sure how far you can stretch the leading in Titles!

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 9:24 AM
    x3mart x3mart
     
    Updating ...

    Like Icon 0   DislikeIcon 0
  • October 20, 2011 9:08 AM
    timdbacon timdbacon
      Project Holder
    #1 to #5: 1 and 2 are interesting, but #3 is by far the strongest so far. #4 looks a bit like a local U (Temple) and #5 is reminiscent of another logo (?United Way?). Colors are fine. Font may be a bit too close to MiP? Other choices? Also can you try a concept of three "T"s as "arrows" of growing size in circle or square icon? Shows good, better, best? # is very strong though - nice concept!

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