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SMASH Academy Logo

SMASH, or SMASH (+ ability to add in various college names ej Stanford), or SMASH Academy (+college

Contest Holder heatherlpfi ?

Last Logged in : 4947days20hrs ago

Concepts Submitted

159

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: SMASH Academy Logo
Industry: Education Logo
Contest Launched: Jun 07, 2011
Selected: 1 winning design from 159 concepts
Winning Design by: YAkushin
Close Date: Jun 14, 2011


SMASH Academy Logo - Education


Awarded as a winner
Project Report    

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#123

#121

#89

#73

#51

#48

#38

#25

#159

#158

#157

#156

#155

#154

#153

#152

#151

#150

#149

#148

#147

#146

#145

#144

#143

#142

#141

#140

#139

#138


Creative Brief


SMASH Academy Logo

SMASH, or SMASH (+ ability to add in various college names ej Stanford), or SMASH Academy (+college

n/a

Yes

SMASH is the Summer Math and Science Honors Academy, see www.lpfi.org/smash. It is a program of the Level Playing Field Institute in SF, CA. We need a logo to brand the Academy, which is growing quickly and will be on many college campuses across the US. Currently we refer to them as ej. SMASH: Berkeley, SMASH: Stanford, SMASH: Yale etc. Logo will be used on all marketing materials (print and online) and on Tshirts, hats, backpacks. Logo should stand alone so that a student who attended SMASH: Berkeley will identify with a student who attended SMASH: Yale

Education

Logo Type
Logo Type

Abstract Mark
Abstract Mark


Cutting-Edge
Clean/Simple
Industry Oriented

Needs to complement our LPFI logo - see www.lpfi.org. Please stick to colors used on this website, although we will mainly use the new logo in black/white.

not sure

We want to be able to use the symbol on its own to brand SMASH across the country. It would be most useful to be able to add the text SMASH and SMASH: Stanford easily to the symbol. Other option would be to have the logo itself incorporate the text (but would need to be easy to change in/out different college names).

Should be loosely inspired by LPFI logo.

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Discussion


Comments

  • June 15, 2011 12:59 PM
    TaraDYG TaraDYG
     
    How did all of these go down to one star?

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  • June 14, 2011 11:40 AM
    heatherlpfi heatherlpfi
      Project Holder
    #111 submit b/w please

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  • June 14, 2011 11:38 AM
    heatherlpfi heatherlpfi
      Project Holder
    #118 interesting, but looks like a clown face

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  • June 14, 2011 11:37 AM
    heatherlpfi heatherlpfi
      Project Holder
    #120, 121 - submit b/w please

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  • June 14, 2011 12:52 AM
    heatherlpfi heatherlpfi
      Project Holder
    #92,93,95,96 design is too detailed. we are looking for simple, clean, edgy, cool...

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  • June 14, 2011 12:48 AM
    heatherlpfi heatherlpfi
      Project Holder
    #94 please submit a bigger b/w version #89 it's a little better, but still want more smash! also, please submit a b/w version.

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  • June 13, 2011 11:53 AM
    heatherlpfi heatherlpfi
      Project Holder
    #74 we don't like the wavy white lines (S?). Can you resubmit without them? And a B/W version too. thanks

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  • June 13, 2011 11:52 AM
    heatherlpfi heatherlpfi
      Project Holder
    #41 we like the general look. Can you make it a bit more exciting?

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  • June 13, 2011 11:49 AM
    heatherlpfi heatherlpfi
      Project Holder
    #47 - could you play with this - maybe the circle looks more like the circle of our www.lpfi.org logo. And remove the dots outside the circle. Also, play with the word layout and font so it is easier to read (clearer, bigger font & smaller symbol?) Can you try one that says SMASH Yale or SMASH USC?

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  • June 11, 2011 2:24 PM
    heatherlpfi heatherlpfi
      Project Holder
    #46-48, feels very cool, tech-y, edgy, sharp... which we like, but hope you can revise to incorporate science-y or maybe university/academy feel?

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  • June 11, 2011 1:29 PM
    heatherlpfi heatherlpfi
      Project Holder
    TaraDYG- we need both. While we will mainly be using the b/w image, we will still need a color version for our print materials. The logo needs to look as good or better in b/w than in color.

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  • June 11, 2011 7:39 AM
    TaraDYG TaraDYG
     
    PH, thanks for all your feedback thus far. I am slightly confused, however. Do you want colorful/bold designs or something that would work best in black & white? Just want to be sure going forward. Thanks!

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  • June 11, 2011 2:14 AM
    heatherlpfi heatherlpfi
      Project Holder
    #8,19 - like the font a lot, but the symbol needs a bit more 'pop'

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  • June 11, 2011 2:07 AM
    heatherlpfi heatherlpfi
      Project Holder
    #49 looks like a volleyball

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  • June 10, 2011 6:15 PM
    heatherlpfi heatherlpfi
      Project Holder
    #42-43, please submit a b/w as main image. It's too small to see as is. Also, think about any very small changes that might make it feel more "science-y"

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  • June 10, 2011 6:13 PM
    heatherlpfi heatherlpfi
      Project Holder
    From co-workers: I really like 33, even though it’s a bit plain. I like the fact that they spell out what SMASH means. 32 I like how the “Academy” is positioned. Not sure I’m feeling the beaker. 43 looks cool, perhaps even a bit too modern. I like 42 as well. In fact, I think it looks better without the word Academy like 43. (the more I look at 42, the more I like it. The image just pops!!! 40 might be nice if the image didn’t have the tentacles and instead was just a solid half circle. In that case, the color of the solid half circle and the color of the name Stanford, Yale, USC could match creating synergy. I also like 29 because they use our logo people in the design. I’m not sure that needs to be the SMASH logo, but I like the connection to our LPFI logo.

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  • June 10, 2011 4:14 PM
    heatherlpfi heatherlpfi
      Project Holder
    #41 - to elaborate, if it can seem explosive, yet non-violent coming out of the box - maybe with a 3D look

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  • June 10, 2011 3:48 PM
    heatherlpfi heatherlpfi
      Project Holder
    #42 - Also, what would it look like with "SMASH Academy Berkeley" all together?

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  • June 10, 2011 3:43 PM
    heatherlpfi heatherlpfi
      Project Holder
    #42 - nice. a bit too sharp feeling? Can you play with the colors too? check our website for the palette. We don't use orange.

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  • June 10, 2011 3:40 PM
    heatherlpfi heatherlpfi
      Project Holder
    #41 - what would b/w look like? We like the concept... emerging out of a box with a science feel. Maybe add some 'smash' to it, it feels a bit like in slow-motion. Maybe a font change?

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  • June 10, 2011 1:47 AM
    heatherlpfi heatherlpfi
      Project Holder
    #28 thanks for the black and white. maybe a different font?

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  • June 10, 2011 1:46 AM
    heatherlpfi heatherlpfi
      Project Holder
    #31 looks good, but we're trying to stay away from the traditional science symbols (i.e. atom or test tubes).

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  • June 09, 2011 9:20 PM
    TaraDYG TaraDYG
     
    FYI fellow designers...Berkeley does not have to appear on the design. I just put it in mine as a place holder.

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  • June 09, 2011 11:28 AM
    heatherlpfi heatherlpfi
      Project Holder
    and SMASH is an acronym - for Summer Math and Science Honors Academy.

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  • June 09, 2011 11:28 AM
    heatherlpfi heatherlpfi
      Project Holder
    #20 - we don't want any graduation-related images.

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