Picturing the Americas Business Logo

Picturing the Americas

Contest Holder picTheAmericas ?

Last Logged in : 4663days10hrs ago

Concepts Submitted

Guaranteed Prize

210

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Picturing the Americas Business L ...

Industry: Travel Logo

Contest Launched: Mar 31, 2012

Selected: 1 winning design from 85 concepts

Winning Design by: merapiArt

Close Date: Apr 07, 2012

Concept #61

Awarded as a winner

#61

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Creative Brief

Project name

Picturing the Americas Business Logo

Design Text

Picturing the Americas

Tagline

Include this tagline in my logo.

Describe who/what this design is about

Logo and favicon for Picturing the Americas

Magazine/Blog: http://blog.picturingtheamericas.com

Photography page: http://www.picturingtheamericas.com

The Logo will go on both the website and the magazine style blog so it needs to work on dark and white background.

On the photography page it will be in the upper right corner on dark background. On the blog it will replace the Text ' Picturing the Americas'. Don't include the tag line that is currently on the blog.

The Favicon should be a limited version of the logo, could be the letter A in the same colors as the logo with a small effect. Something that is included in the logo.

I have nothing specific in mind and I'm open for all ideas, so let your phantasy go wild.

Clean, feminine, adventurous, fun and most curious, young and sporty, open minded.

About Picturing the Americas

Picturing the Americas is a personal project (non-profit) with a magazine style blog. The Americas include North and Central America, the Caribbean and South America.
The photography page showcases my best images from all around the Americas.

The magazine has a focus on sustainability and wants to raise awareness for the differences between the countries of North America and Latin America. There will be a lot about Volunteering and Charity, about Environmental Projects and independent travel (not organized by a travel companies, no hotels), backpacker style traveling and encouragement to connect with locals.

The adventure and exploration part will talk about fun things to do like kite boarding, surfing, hiking, jungle tours, rafting, local events, following the tracks of ancient cultures, wildlife

Industry type

Travel

What kind of design are you looking for?

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Outdoors/Natural
Feminine

What colors would you like?

Both pages are black and white with a tiny bit of red or orange, the blog has some light blue shades. The logo should be colorful, 3-5 color.</br></br> I don't like the color pink, it should not be girly or fairy tale-ish but on the other hand it should be feminine and adventurous.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Even though the topic is the American Continent,
I would like to avoid map, flag and globe pictograms and typical travel pictograms like plane, sun rising above mountain, palm trees.

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Discussion

Comments

April 07, 2012 12:39 PM
picTheAmericas
Project Holder

Thanks to all of you who participated! We saw some very creative designs and the winner logo is just beautiful.

0 0
April 03, 2012 7:45 AM
picTheAmericas
Project Holder

If you are looking for another idea, check out this post about Unilever Logo: http://www.logoguru.co.uk/blog/unilever-logo-hidden-meanings/ A logo like the Unilever one which includes symbols for the many things that The American Continent offers would be interesting too.

0 0
April 02, 2012 8:17 AM
picTheAmericas
Project Holder

#18 Don't use US Flag elements. The Americas means the whole American Continent, that includes Mexico and all Central American Continents, the Caribbean, SouthAmerica, Brazil.

0 0
April 02, 2012 6:59 AM
picTheAmericas
Project Holder

#6 and #7 are too fancy. I'm looking for a sophisticated and classy logo.

0 0
April 02, 2012 6:52 AM
picTheAmericas
Project Holder

Please use one color only for the text. I know the brief says colorful but what I see in the moment is too many colors, too bright and does not fit to the muted colors of the webside. Don't use US Flag elements. The Americas means the whole American Continent, that includes Mexico and all Central American Continents, the Caribbean, SouthAmerica, Brazil.

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April 01, 2012 6:45 PM
picTheAmericas
Project Holder

I prefer a symbol with the text. Think about exploring the American Continent, adventures!

0 0
April 01, 2012 6:23 PM
picTheAmericas
Project Holder

Please use muted colors, they should fit better to the color scheme of both pages. #3 Thanks for adding a favicon idea. The font is too fancy though and the colors to bright. The image is too abstract, I'd like a pictogram that is related to the topic. #4 I like the placement of the words. Please avoid palm trees and pink. #5 Try a small 'Picturing the' over a larger 'Americas'.

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April 01, 2012 12:39 PM
picTheAmericas
Project Holder

Thanks for draft #2 Please avoid color scheme red-white-blue. 'The Americas' means all countries on the American Continent and therefore the colors of the US flag are reflecting a wrong information. The little stars are also too close to the US flag.

0 0
April 01, 2012 9:50 AM
picTheAmericas
Project Holder

Here is an other example of a logo that I think is good for placement on either side of the page http://www.off-the-path.com

0 0
April 01, 2012 9:27 AM
picTheAmericas
Project Holder

Hey merapiArt! Thanks a lot for the first draft. The font color works. The Logo will be on one side on the left and on the other on the right side. #1 is for placement on the left page side, it would not work on the right side. Here is an example of logo that I like http://www.bootsnall.com/ The Bootsnall logo can be used on both sides. I even like the map merged into shoe print. Even though I said in the Brief, that I would like to avoid a map. Maybe try a smaller "Picturing the" in the first line and a larger "Americas" in the second line.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 61	$ 210

Picturing the Americas Business Logo

Concept #61

Creative Brief

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