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Mr. Mealworm

Mr. Mealworm

Contest Holder cwilstl ?

Last Logged in : 4667days5hrs ago

Concepts Submitted

22

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Mr. Mealworm
Industry: Animals Logo
Contest Launched: Nov 08, 2011
Selected: 1 winning design from 22 concepts
Winning Design by: ScottPerry
Close Date: Nov 15, 2011


Mr. Mealworm - Animals


Awarded as a winner
Project Report    

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Creative Brief


Mr. Mealworm

Mr. Mealworm

No

Our Mission Statement:
Mr. Mealworm provides the highest quality insects to our retail, wholesale and institutional partners. We purposely raise all our insects naturally, without using any hormones or other medications. We know any success we experience is born from the success of our partners. We are a for-profit business, but our focus is always on helping our partners first, knowing profits will follow. We exist to serve them and constantly strive to find the best way to help them sell more insects at the best price.

We raise and sell mealworms, superworms and blaptica dubia roaches. These are sold to retailers who in turn sell to customers who feed wild birds in their backyards, reptile and amphibian enthusiasts and breeders and even zoos.

Our main focus is selling wholesale to retail resellers.

Animals

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Unique/Creative
Clean/Simple
Industry Oriented
Outdoors/Natural
Masculine

no specific color preference, leaning towards warmer colors, no colors not found in nature

2

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Discussion


Comments

  • November 13, 2011 7:46 PM
    cwilstl cwilstl
      Project Holder
    Scott, After all that lets go back to #13, I can't get away from how unique it is - a credit to you. Can you thicken the brown streak within the larval "l" about 20% and then I will pick between that and the old #13. Thanks.

    Like Icon 0   DislikeIcon 0
  • November 12, 2011 1:14 PM
    cwilstl cwilstl
      Project Holder
    #17 font is not professional looking enough, are there any design elements you could integrate?

    Like Icon 0   DislikeIcon 0
  • November 11, 2011 11:55 AM
    cwilstl cwilstl
      Project Holder
    Like the change, but the larva is slightly fat - #15 move the larval form to the back so that the letters are in front and elongate the larval swoosh to mirror the length and placement of the swoosh lines in #13

    Like Icon 0   DislikeIcon 0
  • November 11, 2011 8:46 AM
    cwilstl cwilstl
      Project Holder
    scott, can i see #13 with an actual "l" replacing the image and using that image enlongated as the curved line below the text? That way we could keep the larval image in the logo and enhance readability with the actual "l"

    Like Icon 0   DislikeIcon 0
  • November 10, 2011 2:12 PM
    cwilstl cwilstl
      Project Holder
    scott, love your design and appreciate the promptness BUT after arguing with myself and presenting this to two others we all came to the same conclusion...we are concerned about the readability of the "l", especially in B&W, the readability of the "o" is great. I don't really have a solution, do you? I like your design the best of all that I have received, I like the elements, the colors are right on, it's just readability. Can you offer a solution? I will continue to think about one as well and will post a note if I come up with one.

    Like Icon 0   DislikeIcon 0
  • November 10, 2011 1:47 PM
    cwilstl cwilstl
      Project Holder
    scottperry, could you take #11 and make the "l" larger like in #6, but keep the brown highlight signifying the "l" and not covering the period in "Mr" and then moving the curved line up so the "l" overlaps the line and the line is tighter to the "Mealworm" Finally, after that is done could I get a second copy in just grayscale so I can see what that will look like? Thanks

    Like Icon 0   DislikeIcon 0
  • November 10, 2011 1:26 PM
    cwilstl cwilstl
      Project Holder
    scott, i am still waiting for the remainder of the timeframe i established upfront, but your work is on the top of the heap right now

    Like Icon 0   DislikeIcon 0
  • November 10, 2011 1:24 PM
    cwilstl cwilstl
      Project Holder
    scottperry, i think i like the original o as well and i appreciate you providing a different color scheme in #12, i think i like the original green though, i'm going to ask a few other people what they think - overall i really like your design

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 3:39 PM
    cwilstl cwilstl
      Project Holder
    #9 could you show it to me without the yellow outline arround the brown letters?

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 12:42 PM
    cwilstl cwilstl
      Project Holder
    #7 and #8 bubble letters do not work for the image I want, incorporating the images of the snake and the worm was good but I would like it to be more abstract and modern

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 11:12 AM
    cwilstl cwilstl
      Project Holder
    #6 again...the energy and feel of the logo is right on, professional but new, creative and fun

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 11:10 AM
    cwilstl cwilstl
      Project Holder
    #6 i like the direction this logo is taking...colors are really good. BUT, this is a new company and there is no name recogintion established. I'm a little concerned that the name is a little unclear for people not familiar with who I am. Could you make the name clearer, but still include the images representing the letters "l" and "o"?

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 9:20 AM
    cwilstl cwilstl
      Project Holder
    right now, not sold on any of the fonts 1-3, but closest are 3 and 1

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  • November 09, 2011 9:18 AM
    cwilstl cwilstl
      Project Holder
    #2 the mealworm font is too bulky

    Like Icon 0   DislikeIcon 0
  • November 09, 2011 9:18 AM
    cwilstl cwilstl
      Project Holder
    i like the brown in number 1

    Like Icon 0   DislikeIcon 0