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Modern Logo for Real Estate business

Realty Caprock

Contest Holder cgreenLBK ?

Last Logged in : 2225days16hrs ago

Concepts Submitted

280

Prize Money
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Modern Logo for Real Estate busin ...
Industry: Real Estate Logo
Contest Launched: Aug 03, 2015
Selected: 1 winning design from 280 concepts
Winning Design by: Chlong2x
Close Date: Aug 10, 2015


Modern Logo for Real Estate business - Real Estate


Awarded as a winner
Project Report    

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Creative Brief


Modern Logo for Real Estate business

Realty Caprock

No

Caprock Realty is a real estate business that will specialize in high end digital marketing solutions. The main target markets include; 1) Millenials comfortable using the internet, 2) Sellers and buyers of luxury homes that require advanced digital property marketing solutions and presentations, 3) Investors interested in buying income producing properties, 4) Leasing clients both commercial & residential. The overall impression should project a modern, sophisticated, & professional image.

Real Estate

Logo Type
Logo Type


Modern
Cutting-edge
Sophisticated
Professional
High Tech

Dark blue and a neutral such as cream or tan (like the neutral tone more in the bluer spectrum rather than red or yellow)

2

The strength of this design should be based on the typography and readability. I do not want icons or additional elements. I want the typography to deliver the image. This logo will be used on the internet on websites, social media sites, display ads, mobile devices, and social media ads. In print the logo will be used for business cards, stationary, and brochures. The overall shape should be rectangular, but the words can be stacked. I like logos with solid backgrounds or with borders containing the content. The letters can be negative space on solid background, positive space on light background, or a combination of both. The logo should be readable and scalable, especially considering it may be reduced to a small size in mobile environments. I welcome creativity beyond some of the design constraints listed above, but generally these are my design preferences. As a guide, a designer whose style I admire can be found at this location, http://www.asteriskgroup.com/services/identities-brands/. I obviously do not want knock offs of these logo designs, this link is provided as an example of logo designs that match my aesthetic preferences. I look forward to reviewing your design submissions.

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Discussion


Comments

  • August 03, 2015 7:28 PM
    CSJStudios CSJStudios
     
    Just to confirm, IS your company name Caprock Realty or Realty Caprock?

    Like Icon 0   DislikeIcon 0
  • August 03, 2015 5:11 PM
    cgreenLBK cgreenLBK
      Project Holder
    Hello, Thanks for the submissions. Some general design preferences follow. I am wanting to avoid roof lines, initials or other icons, in this design. I was also wanting this logo to be a 2 color design using dark blue & a neutral tan or cream as the secondary color. I also wanted the logo itself to include a solid background color. One option would be to have the word "Realty" in dark blue with a tan or cream background and the word "Caprock" in tan or cream on a dark blue background. Another approach would be a cream or tan background with dark blue letters and border. The words can be stacked or adjacent. This needs a modern look, but I'm also targeting investment professionals, so a less high tech, computer letter style might be more effective. But modern letter styles are preferred over traditional letter styles. Readability and the ability to scale to smaller sizes is also desirable. Thanks for your creative efforts.

    Like Icon 1   DislikeIcon 0
  • August 03, 2015 1:32 PM
    cgreenLBK cgreenLBK
      Project Holder
    Hello, Thank you for the submission. I prefer not to use initials or other elements in the design. I also would prefer some field of color. Thanks

    Like Icon 1   DislikeIcon 0