Modern and impactful logo for an online fitness Web2.0 platform called MyWayFit

MyWayFit or MYWAYFIT or mywayfit

Open fitness community, encouraging active lifestyle, easier access to info, time and money savings

No

MyWayFit is a startup company initially based in Switzerland but which later will become international. We are creating an online fitness platform which allows people to find and book fitness classes in their city and to find personal trainers all on one site. So you can think of it as a one stop shop for fitness seekers, mainly focussed on fitness classes. Later on there will be reviews and ratings etc. We are an open community in that we work with many different fitness providers (gyms, small studios, freelance trainers etc) so that we have a wide range of offers for consumers eg you can find yoga classes, pilates classes, running technique classes, swimming classes, gym classes, spinning and so on. We do not actually offer any fitness classes ourselves - we are just an aggregator/ agent. You can see the basic landing page at www.mywayfit.com just to make things clear about what we will offer. The finalised website will also be a "responsive website" (like the landing page is) which is obviously a modern format for websites, so the logo would also need to appear modern.

The target market is expected to be more than 50% female, but there will also be a lot of males too using the platform. So the logo needs to be quite gender neutral. It also should not put off people who are not really that sporty. The aim of the platform is to encourage people to do fitness but also to offer things for people are really fit and love to try out lots of different classes. So it should not appear like it is for super muscled people and it should not appear that it is for unfit people - somewhere inbetween. Think open community.

As we are offerings classes in many different types of fitness, we do not really want to be associated with one particular sport. For instance we don't want to have any weights, barbells etc as this might put off a runner who wants to do a running class for instance. Think general fitness rather than one specific fitness type.

The name MyWayFit was chosen as it implies that you can do fitness in the way you want. You have a sense of autonomy in the decision making process because you have all the info you need at the touch of a button. You can also choose something to suit your budget and commitment level because we will encourage gyms and freelancers to offer a pay per use model. There will also be reviews and ratings to help you decide which classes or trainers you might be most interested in. So it is fitness your way, whatever way you prefer.

Sports