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Maxx Fitness

Maxx Fitness

Contest Holder skiz30 ?

Last Logged in : 4678days12hrs ago

Concepts Submitted

147

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Project Finalized


Project: Maxx Fitness
Industry: Health Logo
Contest Launched: Jan 11, 2012
Selected: 1 winning design from 147 concepts
Winning Design by: otakkecil
Close Date: Jan 26, 2012


Maxx Fitness - Health


Awarded as a winner
Project Report    

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#147

#61

#52


Creative Brief


Maxx Fitness

Maxx Fitness

No

We've been running group fitness classes out of our martial arts school for over 15 years. We currently offer Cardio Kickboxing, Pilates, Core Strength, Cardio Strength, and Core Fusion. We'd like to offer Yoga in the near future. Currently, the group fitness aspect accounts for 5% of our total sales. To take it to the next level, we'd like to give the fitness program an identity of it's own.

We offer five electrifying fitness classes, each unique in their approach to help you lose weight, tone your muscles, and increase your conditioning when it is convenient to you! Unlike expensive gym memberships, where you pay your dues regardless of whether you attend or not, our fitness classes have no monthly fees or contracts. We use punch cards that can be applied to the variety of fitness classes that we offer.

www.truemartialarts.com

Health

Abstract Mark
Abstract Mark


Unique/Creative
Sophisticated

Our martial arts school primarily uses Red, Black and white. I am open to using a similar color patern for Maxx Fitness or going outside the box. www.truemartialarts.com

not sure

Here is some of the brainstorming (taglines & descriptions) that we came up with around the concept to help you picture it a little easier....

Maxx your mind, Maxx your body, Maxx your life
Take it to the Maxx
Big results require big changes: Take it to the Maxx
Maxx effort=Maxx results

I would want to avoid things like figures using weights or barbells and other ideas similar to this that are frequently done in the fitness industry. Also avoid using dials or volume controls to indicate 'Maxx'.

Many of the women love the brand LuLuLemon. They wear their workout clothes and always talk about it. Obviously LuLu has connected with my target demographic somehow. www.lululemon.com

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Discussion


Comments

  • January 26, 2012 6:30 PM
    skiz30 skiz30
      Project Holder
    Thank you very much to everyone who submitted a design to this project. I appreciate your time and effort. There were a lot of great submissions and it was tough to choose!

    Like Icon 0   DislikeIcon 0
  • January 12, 2012 3:38 AM
    skiz30 skiz30
      Project Holder
    Attention Designers: Can you please submit a design with and without the tag line: Maxx Results

    Like Icon 0   DislikeIcon 0
  • January 12, 2012 3:26 AM
    skiz30 skiz30
      Project Holder
    I would like to stay away from stick figure icons if possible. Thanks! :) #1-- The fitness classes I offer our group classes such as Pilates, Cardio Kickboxing, etc.. so a guy holding a big weight over his head wouldn't apply.

    Like Icon 0   DislikeIcon 0