Logo required for startup < Invisible Print >

Invisible Print

Contest Holder micfre ?

Last Logged in : 2314days5hrs ago

Concepts Submitted

Guaranteed Prize

340

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo required for startup < Invis ...

Industry: Health Logo

Contest Launched: Oct 01, 2010

Selected: 1 winning design from 64 concepts

Winning Design by: stylo

Close Date: Oct 08, 2010

Concept #41

Awarded as a winner

neonlite

#44

stylo

#41

Creative Brief

Project name

Logo required for startup < Invisible Print >

Design Text

Invisible Print

Tagline

Uncover the relationships hidden in your DNA

Include this tagline in my logo.

Yes

Describe who/what this design is about

Invisible Print is a retail genetic / DNA analysis firm. We operate primarily through an e-commerce model, attracting, explaining and fulfilling via the Invisible Print web site. Customers ask us to examine DNA for many reasons including paternity confirmation, to confirm relationships for immigration purpose, to understand their ancestry, to confirm that newborn twins are identical, and others. Invisible Print is the company name; the service names follow the "print" metaphor, leading to Ancestry Print, Paternity Print, etc. The best logo design will support this architecture.

Industry type

Health

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Modern
Industry Oriented

What colors would you like?

2- or 3-colour design is just fine, and will need it to work as 1-colour as well as fulfillment kits will just be lasered. Some combos that I like, though palette is definitely not locked down and up for your best judgment: -- http://www.colourlovers.com/web/trends/websites/7589/Real_Simple:_Life_made_easier -- http://www.colourlovers.com/web/trends/websites/7577/FeedBurner -- http://www.colourlovers.com/web/trends/websites/7558/ExpressionEngine_-_Publish_Your_Universe! -- http://www.colourlovers.com/web/trends/websites/7520/Mint:_A_Fresh_Look_at_your_Site

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Competitors: http://www.genetrack.com/, http://www.easydna.ca/.
A related service: https://www.23andme.com/

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Discussion

Comments

October 08, 2010 12:32 PM
micfre
Project Holder

Thanks everyone for their contributions! Our panel meets later today so I expect to make a decision soon.

0 0
October 07, 2010 4:19 PM
micfre
Project Holder

Just so you know what we're doing at this stage in the contest .. the co-owner and I are pasting the top designs into mock business cards and to the site wireframe. We're checking for 'feel', legibility at distance, recognizability, originality and of course fit with the brief. Thanks.

0 0
October 07, 2010 7:47 AM
micfre
Project Holder

Will get another rating round in a bit later today. I`ve sent a couple of private messages to contributors as well. As we are down to the last few hours, please feel free to ask questions on direction about what will win this one! Thanks!

0 0
October 06, 2010 8:46 AM
micfre
Project Holder

Hi all, just a reminder: the tagline doesn`t need to appear in the logo design. Many thanks.

0 0
October 06, 2010 7:44 AM
micfre
Project Holder

Going to get the rating up to date, and I am in a position to rake out a couple of designs that I feel won`t deliver on the brief. Thanks!

0 0
October 06, 2010 7:43 AM
micfre
Project Holder

Here are some further comments, designers, in random order: Drafts 12 & 19: Position in 19 is an improvement but the man looks like he is skipping town. Can you perhaps take a stab at 12 to restyle arms, and to lower head a touch? Drafts 10 & 11: I think this is getting overly complex, and the balance is off. Drafts 13 - 18: Prolific! 16 and 18 are standouts to me. Do you see possibility to include the molecule idea from 13 into 16, as the beaker is a bit off-domain. Also thanks for offering a horizontal preview -- helps to visualize.

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October 06, 2010 6:56 AM
vector

#9 is very nice :)

0 0
October 05, 2010 11:10 AM
micfre
Project Holder

Hi all, I just rated the designs that the co-owner and myself feel stand out and meet the brief the best so far. Hope it helps with direction.

0 0
October 05, 2010 7:13 AM
micfre
Project Holder

Thanks designers for the work and the new designs! Drafts 1-3: palalopeyang I think you've picked a very good typeface -- I like the way it communicates. Draft 4: good to see an option around people in addition to the "sciency" versions. Thanks. We are leaning towards the blue/green palette but I am glad to see some options in orange/grey as this may stand out a bit more when the website is designed around it. For new designs please feel free to throw a couple of options in orange out there. My general reaction across the board is that the DNA-molecule approach to the image is a bit generic though still may be a winner if stylized and/or incorporated a bit more. Thanks again.

0 0
October 04, 2010 6:37 AM
micfre
Project Holder

Hi all, contrary to brief the tagline is "info only" and does not need to be included in the logo design. Thank you.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 41	$ 340

Logo required for startup < Invisible Print >

Concept #41

Creative Brief

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