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Logo for software company
WISRD
|
Contest Holder
LisaMcElvaney
?
Last Logged in : 3122days12hrs ago |
Concepts Submitted
61 |
Prize Money
200
|
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
|
Live Project
Deciding
Project Finalized
Project: Logo for software company
Industry:
Software Logo
Contest Launched:
Feb 26, 2016
Selected:
1
winning design from 61 concepts
Winning Design by:
dimzsa
Close Date:
Mar 01, 2016
Creative Brief
Logo for software company
WISRD
Whole Infrastructure Systems for Resilient Development
No
This company's software and consulting services help cities assess the vulnerability of their infrastructure systems (e.g., water, energy, transportation, communications, sanitation, green infrastructure). Our goal is to help cities in prioritizing and funding infrastructure projects that will increase the RESILIENCE (ability to recover from shocks) of those systems. We help city leaders create a "critical path" to resilient infrastructure.
We'd love to have a simple logo like Apple's apple with a bite out of it...but not sure whether to go for a simple wizard-related image or something that better conveys what we do and for whom we do it.
We like the "Ask the WISRD" catchphrase...triggering people's memories of The Wizard of Oz and how the wizard (our software solution) can answer super complex questions about infrastructure resiliency for city leaders.
Software
Logo Type
Symbolic
Illustrative
Character
Web 2.0
Cutting-edge
Sophisticated
Simple
Professional
High Tech
Open to suggestions, but we want the colors to be easy to see for multiple uses. Not a lot of different colors. Interested in Black and White option too.
not sure
Possible images to convey include:
1. Version of a city (like Emerald City of OZ) with a path leading to it (like yellow brick road), representing a "critical path" to city infrastructure resilience. Logo should work for a middle America version of a city. Product is not just for big and modern-looking cities.
2. Some use of the Wizard imagery, but with an updated twist...a wizard, wizard's hat, wand, or magic reference (but not TOO fantasy for Civil and Mechanical Engineers). Also needs to seem professional to Mayors, City Council members, etc.
3. Use of the WISRD letters alone (maybe black and white), with wizard symbol or city image built into the letters somehow.
4. Whole systems imagery - multiple systems interacting with one another...creating greater level of Resilience.
5. Some images of infrastructure systems, like water, energy, transportation, communications (but not too busy)...connected to a city?
6. Something representing Resilience, the ability to bounce back from an extreme weather-related or other shock to infrastructure systems.
For each logo we will ultimately need five high-quality files per logo variation - this means providing a spot-colour file, a pure CMYK file, a pure black file, a pure white knockout file and a RGB file. As a guide, these should generally be in EPS, TIFF (1500x1500 at 300DPI), and JPEG/PNG (800x800 at 72DPI) formats.
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