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Logo for Malt Whisky Company

Malt Masters (or abbreviated to MM)

Contest Holder Chippy ?

Last Logged in : 3772days23hrs ago

Concepts Submitted

132

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo for Malt Whisky Company
Industry: Beverages Logo
Contest Launched: Jul 06, 2014
Selected: 1 winning design from 132 concepts
Winning Design by: rooster
Close Date: Jul 14, 2014


Logo for Malt Whisky Company - Beverages


Awarded as a winner
Project Report    

Sort by:


#18

#10

#116

#51

#46

#38

#34

#11

#30

#132

#131

#115

#114

#113

#112

#111

#110

#109

#104

#95


Creative Brief


Logo for Malt Whisky Company

Malt Masters (or abbreviated to MM)

"Lifestyle and experiences for the discerning whisky drinker"

No

Malt Masters is a malt whisky education company offering whisky tastings, a malt whisky academy and a malt whisky festival; it may develop into a club. Target market is affluent Cantonese, mainland Chinese professionals and expatriates. Our characteristics that I want the logo to convey are high quality, premium, Scottish, exclusive, heritage

Beverages

Symbolic
Symbolic

Illustrative
Illustrative

Character
Character


Unique/Creative
Sophisticated
Traditional
Local/Neighborhood
Serious

Dark blue, dark green, maroon, black, purple. See attached tartan picture - I don't want tartan motif in the final design, is more for colour inspiration

not sure

I would like a stag's head, not just the antlers on my logo. Have attached a couple of pictures of suitable stags, one or two when they are roaring, and one not. I would like the antlers to have 12 points.

So, I am thinking of a stag's head with Malt Masters beneath in stylish writing, but I am open to ideas on that theme

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Discussion


Comments

  • July 12, 2014 10:13 AM
    Chippy Chippy
      Project Holder
    Thank for all the design suggestions. I have gone for the stag in the logo as that conveys Scottish tradition immediately. At the same time, it should represent connoisseurship and the logo should be modern and sophisticated. It will be for Asian customers largely, so in terms of colour, think red (good fortune), yellow (power), green (money) I do like the strap line - "Lifestyle and experiences for the discerning whisky drinker". Although it is quite long if you can try and fit that into / beneath the logo that would be good.

    Like Icon 0   DislikeIcon 0
  • July 08, 2014 1:12 AM
    Chippy Chippy
      Project Holder
    Thank you for your designs so far. Some of them look good - the ones I like most are designs #10, #15, #29 Some of the others are not quite stylish enough. Malt Masters is meant to be high end and exclusive and some of the suggestions I think are more suitable for beer brands or at a bar and not the kind of refined, elegant image I am trying to achieve. I prefer logos with some of the stag's body in them. There are a lot of just head and antlers pictures in other whisky logos and I would like to see more designs with the neck and head or full body. I don't like stags that look too modern / cartoony - I prefer more authentic designs

    Like Icon 0   DislikeIcon 0
  • July 07, 2014 11:56 PM
    Chippy Chippy
      Project Holder
    Thank you for your designs so far. Some of them look good - the ones I like most are designs #10, #15, #29 Some of the others are not quite stylish enough. Malt Masters is meant to be high end and exclusive and some of the suggestions I think are more suitable for beer brands or at a bar and not the kind of refined, elegant image I am trying to achieve. I prefer logos with some of the stag's body in them. There are a lot of just head and antlers pictures in other whisky logos and I would like to see more designs with the neck and head or full body. I don't like stags that look too modern / cartoony - I prefer more authentic designs

    Like Icon 0   DislikeIcon 0
  • July 07, 2014 11:51 PM
    Chippy Chippy
      Project Holder
    Thank you for your designs so far. Some of them look good - the ones I like most are designs #10, #15, #29 Some of the others are not quite stylish enough. Malt Masters is meant to be high end and exclusive and some of the suggestions I think are more suitable for beer brands or at a bar and not the kind of refined, elegant image I am trying to achieve. I prefer logos with some of the stag's body in them. There are a lot of just head and antlers pictures in other whisky logos and I would like to see more designs with the neck and head or full body. I don't like stags that look too modern / cartoony - I prefer more authentic designs

    Like Icon 0   DislikeIcon 0