Logo for Coconut Concepts Spa Product Line

Coconut Concepts

Yes

This logo is for a new line of natural, therapeutic bath and body products based primarily on coconut ingredients. Secondary ingredients will include volcanic ash clay, activated charcoal, seaweed powder, and mineral salts.

The blend of pure, white coconut with these darker ingredients and the interplay there is key to the brand because it calls for an edgy element, without being aggressive or overbearing.

The intention with the brand message is to convey that these products are simultaneously:

1) Creating a luxury spa experience

2) Natural products from wholesome sources

3) Providing therapeutic value to health and wellness

4) Handcrafted items from a boutique maker

5) Professional and high quality

We really want to be viewed as a brand that is bringing the value of natural, traditional ingredients forward in a modern, thoughtful, elegant way.

Consumers will be majority adult female, from middle to high income households, who are health-conscious and experience-indulgent.

Packaging will be in medium glass jars for most items, packed with crinkle cut paper, and gift boxed. Colors may vary widely, including products which are pure white, deep black, natural browns, and bright pastels.

Salon & Spa