Logo for an insurance appraisal/umpire firm

imparcian

Contest Holder Zeitgeistmags ?

Last Logged in : 1398days8hrs ago

Concepts Submitted

125

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Live Project

Deciding

Project Finalized

Project: Logo for an insurance appraisal/u ...

Industry: Consulting Logo

Contest Launched: Jul 22, 2015

Selected: 1 winning design from 125 concepts

Winning Design by: Shoaibali

Close Date: Jul 24, 2015

Concept #126

Awarded as a winner

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#126

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Creative Brief

Project name

Logo for an insurance appraisal/umpire firm

Design Text

imparcian

Tagline

Qualified Experienced Impartial

Include this tagline in my logo.

Describe who/what this design is about

Impartiality (as the name suggests) as an insurance appraiser and/or umpire in a 3 person claims "panel".

Industry type

Consulting

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Simple
Professional

What colors would you like?

The logo may be one color (blue is preferred) or two but not more. Second color could be black, gray or white unless the designer suggests other colors.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

Insurance policies have a clause which may be invoked by a policyholder or insurance company when there is a dispute in the amount to be settled. When the clause is invoked each party selects an appraiser then the two appraisers select an impartial third party, an umpire- this is referred to as a claims panel. Each appraiser submits their suggested amounts and rationale to the umpire. Agreement by two of the 3 parties constitutes a binding decision. The logo should suggest a panel, with three entities. The one in the middle is the umpire. I have an idea of the logo, which I have sketched, attached. Incorporates the name and helps to dot the i's. This is an idea to be executed or improved upon by the designer. Name should be in lower caps, we don't have a font selected, designer to suggest and incorporate. Another idea instead of the person outlines would be three chairs and desk, supreme court-style. Have fun!

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Discussion

Comments

July 23, 2015 3:11 PM
Zeitgeistmags
Project Holder

Hello designers. For you just getting on board there have been some concepts that have evolved since the initial brief. Rather than the blue, the client has decided to match the parent company's logo which is red, black, white and gray. Therefore this logo can be a combination of red, black as the predominant colors. Please note that the concept of the "three figures" in the logo must be gender-neutral, make sure they have no neckties or other motifs suggesting gender. IMPORTANT- AFTER THIS CONTEST IS OVER I WILL BE LAUNCHING A NEW ONE FOR A "SISTER" COMPANY WHICH WILL REQUIRE A COMPLEMENTARY LOGO. THEREFORE BE PROACTIVE WITH THIS CURRENT PROJECT. THANK YOU.

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July 23, 2015 12:14 AM
Zeitgeistmags
Project Holder

The logo should incorporate the company name "imparcian" It should also incorporate a three-person panel as a graphic. One of the three person figures should suggest the umpire (the decision-maker) in the center or depicted slightly larger than the other two, or distinguished in some other way. Blue should be the main color, you may incorporate white, black or gray. All blue is fine. The company represents an impartial decision-making process which is very serious situation. It decides an insurance settlement. Therefore the design should not be whimsical. Let me know if you have any questions. Good luck!

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