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Logo for an App Development Co

Silver Sandbox

Contest Holder sholly17 ?

Last Logged in : 3734days11hrs ago

Concepts Submitted

126

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo for an App Development Co
Industry: Health Logo
Contest Launched: Jul 16, 2014
Selected: 1 winning design from 126 concepts
Winning Design by: dimzsa
Close Date: Jul 23, 2014


Logo for an App Development Co - Health


Awarded as a winner
Project Report    

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#118

#117

#107

#89

#47

#46

#45


Creative Brief


Logo for an App Development Co

Silver Sandbox

Serious Stimulation for the Heart and Mind (Note: Tagline may change, but will be similar)

Yes

Apps are about cognitive stimulation for seniors with dementia
Logo should be about connection, engagement heart and warmth.
Apps Focuses on abilities rather than disabilities.
Humanize - i.e., Should NOT have clinical, medical corporate feel.
Apps are for Seniors, but target buyer is baby boomers so should not feel too old and dusty.
A little more fun than traditional marketing for Seniors, without losing the brand

Keeping banding somewhat open-ended in case we want to branch out beyond Seniors at some point.

Health

Abstract Mark
Abstract Mark

Initials
Initials


Not sure, but thinking: Silver and Teal with either black, white or red/orange accents Alt accent color: Purple

not sure

Not too good at this please present something original but:

Silver Sandbox and Serious Stimulation are both 2 S's -I played around with a forward facing and backward facing S form a heart on upper half. Heart would need to look a little funkier/asymmetric (i.e., can't look like a girly 6th grade doodle ). Don't want to be too literal or fluffy.

Alt: Above with circle or something representative of mind/brain in upper open space and/or heart representation in lower open space.

Silver Sandbox and/or Touchscreen Tablet is a possible framing device, but would prefer to avoid hard edges.

Warm, caring, creative Swoopy, flowy lines - No hard edges. No corporate, medical look.

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Discussion


Comments

  • July 23, 2014 12:18 PM
    Articos Articos
     
    XDD a pepper ¿?

    Like Icon 0   DislikeIcon 0
  • July 16, 2014 5:31 PM
    sholly17 sholly17
      Project Holder
    Draft#2: kinda lost the heart from the first one - again not necessary, but nice Also, wondering if we were to go with scripty logo,maybe a scripty typeface would work better?. lacks gravitas or weight that #1 had. (I liked the weight of #1 lines, just felt like it was boxed in.) Not loving the grey, even though we may need a touch of "Silver" somewhere. Wondering if there is a way to make it pop more -- Any way to use it to accent or make it look more metallic? the grey looks kind of industrial or washed out. Thanks.

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  • July 16, 2014 5:07 PM
    sholly17 sholly17
      Project Holder
    Thanks. I like the heart part, but it looks a little too Serpentine (if that's a word for snake-like)at the tails. The teal box feels a little constraining. I think I prefer a more open free flow a la Nike. Typeface and all caps on tagline may be a bit too hard-edged. Silver/Grey feels like an appropriate color, but hard to read on a white background, which my website is currently, and stationery may be eventually. Feel free if something different comes to mind. I think this could work, but definitely not stuck on it. Not bad for a start though! Thanks!

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