Logo for an App Development Co

Silver Sandbox

Contest Holder sholly17 ?

Last Logged in : 3734days6hrs ago

Concepts Submitted

126

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo for an App Development Co

Industry: Health Logo

Contest Launched: Jul 16, 2014

Selected: 1 winning design from 126 concepts

Winning Design by: dimzsa

Close Date: Jul 23, 2014

Concept #109

Awarded as a winner

#102

#54

#53

#52

#51

#50

#49

#48

#44

#43

#42

#36

#113

#103

#81

#80

#18

#114

#72

#70

#19

#17

#79

#75

#74

#66

#65

#62

#16

Creative Brief

Project name

Logo for an App Development Co

Design Text

Silver Sandbox

Tagline

Serious Stimulation for the Heart and Mind (Note: Tagline may change, but will be similar)

Include this tagline in my logo.

Yes

Describe who/what this design is about

Apps are about cognitive stimulation for seniors with dementia
Logo should be about connection, engagement heart and warmth.
Apps Focuses on abilities rather than disabilities.
Humanize - i.e., Should NOT have clinical, medical corporate feel.
Apps are for Seniors, but target buyer is baby boomers so should not feel too old and dusty.
A little more fun than traditional marketing for Seniors, without losing the brand

Keeping banding somewhat open-ended in case we want to branch out beyond Seniors at some point.

Industry type

Health

What kind of design are you looking for?

Abstract Mark

Initials

How would you describe the effect in your logo:(Check all that apply)

What colors would you like?

Not sure, but thinking: Silver and Teal with either black, white or red/orange accents Alt accent color: Purple

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Not too good at this please present something original but:

Silver Sandbox and Serious Stimulation are both 2 S's -I played around with a forward facing and backward facing S form a heart on upper half. Heart would need to look a little funkier/asymmetric (i.e., can't look like a girly 6th grade doodle ). Don't want to be too literal or fluffy.

Alt: Above with circle or something representative of mind/brain in upper open space and/or heart representation in lower open space.

Silver Sandbox and/or Touchscreen Tablet is a possible framing device, but would prefer to avoid hard edges.

Warm, caring, creative Swoopy, flowy lines - No hard edges. No corporate, medical look.

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Discussion

Comments

July 23, 2014 12:18 PM
Articos

XDD a pepper ¿?

0 0
July 16, 2014 5:31 PM
sholly17
Project Holder

Draft#2: kinda lost the heart from the first one - again not necessary, but nice Also, wondering if we were to go with scripty logo,maybe a scripty typeface would work better?. lacks gravitas or weight that #1 had. (I liked the weight of #1 lines, just felt like it was boxed in.) Not loving the grey, even though we may need a touch of "Silver" somewhere. Wondering if there is a way to make it pop more -- Any way to use it to accent or make it look more metallic? the grey looks kind of industrial or washed out. Thanks.

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July 16, 2014 5:07 PM
sholly17
Project Holder

Thanks. I like the heart part, but it looks a little too Serpentine (if that's a word for snake-like)at the tails. The teal box feels a little constraining. I think I prefer a more open free flow a la Nike. Typeface and all caps on tagline may be a bit too hard-edged. Silver/Grey feels like an appropriate color, but hard to read on a white background, which my website is currently, and stationery may be eventually. Feel free if something different comes to mind. I think this could work, but definitely not stuck on it. Not bad for a start though! Thanks!

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 109	$ 200

Logo for an App Development Co

Concept #109

Creative Brief

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