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logo for a marketing and consulting business
Nexus Vegas
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Contest Holder
NexusVegas
?
Last Logged in : 3506days21hrs ago |
Concepts Submitted
160 |
Guaranteed Prize
250
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Live Project
Deciding
Project Finalized
Project: logo for a marketing and consulti ...
Industry:
Advertising Logo
Contest Launched:
Apr 11, 2015
Selected:
1
winning design from 160 concepts
Winning Design by:
RobertoB
Close Date:
Apr 18, 2015
Creative Brief
logo for a marketing and consulting business
Nexus Vegas
No
Boldness, style, sophistication, innovation, power, generosity, cohesiveness, connection, unity expansion.
Advertising
Abstract Mark
Initials
Masculine
Feminine
Modern
Cutting-edge
Sophisticated
Simple
Professional
High Tech
Gold, bronze, silver (metallic) but we are open to suggestions.
3
We have one very specific idea that we would like help with, however, we are also open to suggestions. The company name is Nexus Vegas. Our current vision involves the name written horizontally. The N from the word Nexus and the V from the word Vegas should be large, sculptural, and intertwined. They should also create a large X where they intersect in the middle. We don’t want the letters completely melded together; rather we would like them to be able to stand alone as separate entities while simultaneously coming together to create a third new and unique entity. The end of the N or V may be interesting with some sort of abstract star, sunburst, or explosion emanating from it up into “infinity”. The N&V sculpture should be able to stand on its own without any other text and still be interesting and recognizable as our company logo. Though we want The N&V sculpture to look interesting we also want it to have a feeling of elegance, clarity, and simplicity.
In between the N&V the rest of the letters should be written much smaller and less bold. We were thinking that a cursive font that was completely connected would be apropos. It should also be connected to the N&V sculpture. However, we don’t want the font overly formal, uptight, or feminine. We would rather it have a high tech, clean, and perhaps angular and masculine feel. Conversely, the N&V sculpture may lean slightly toward the feminine.
The entire thing could be underlined originating from the first line in the N and continuing past the S in the word Vegas. Again, this is to create the feeling of forward thinking, expansion, boundlessness. The underline should touch the bottom of every letter so it becomes another element that makes otherwise separate entities one connected whole.
For colors we are focusing on a mixed metal theme. We would like to create a feeling of opulence, power, stability, success, trust, boldness, class, sophistication, generosity, and kindness. Perhaps the N could be in shiny gold, the V in shiny silver, and the rest of the lettering in bronze to ground the overall energy. Maybe the underline could be a combination of the three colors stacked horizontally with the gold on the bottom extending the furthest. We would like for the logo to be capable of standing out against a variety of background colors including, black, white, cream, and gray. When observing many of the casinos on the Vegas Strip one will notice that several of their outside facades utilize this mixed metal color theme. The bronze, silver, and gold on these buildings are often juxtaposed against creme, white, or black. We would like for this particular vision of our logo to follow that trend.
Though this is very specific we are open to your concepts and creativity. We understand that sometimes ideas are better in theory than in practice. If you believe this won’t work in reality and could be improved upon please feel free to do so. Also, we totally welcome creations that are a complete departure from what we have described here. We look forward to seeing your submissions!
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