logo for a community centre association

Richmond City Centre Community Association

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CITY CENTRE COMMUNITY ASSOCIATION
Creative Brief: Logo

The Project: To design a logo, available in both colour and a black & white version, that can be used in various sizes, from logos on letterhead, to a logo on building signage. It should be easily reproduceable.

City Centre Community Association Profile: The City Centre Community Association is A Home in the Heart of the City for Richmond residents, and runs programs for pre-schoolers, children, adults and seniors, out of two locations in central Richmond; the Lang Centre; and it’s soon to be opened, City Centre Community Centre; as well as its partner elementary schools. Its programs include pre-school classes, children’s programs, a teen club, arts and fitness classes, and features a performance space, dance and art studios, and music rooms.

Aims and Objectives: The main objectives of the logo are to:
• Convey a sense of community / be people focused
• Be welcoming and encourage inclusiveness and diversity across all cultures
• To convey a sense of fun. It should have an energetic, artistic, youthful tone.
• Convey the centre’s focus on the arts and recreation
• There should be a ‘downtown’ or urban feel

Target Audience: All ages of the general public, with a focus on those living in the downtown core. This demographic includes people who come from a variety of different cultures and backgrounds, as well as economic profiles, and ranges from single people and couples, to families.

Deliverables: Vector files with an alpha channel, as well as initial Illustrator and/or Photoshop files with layers in tact will be required for both the black & white and colour versions of the logo, and any other variations provided. Any fonts that are used, must also include copies of the font and the licenses.

Project Timeline: Deadline for submissions: Sunday, June 7th, 2015 at midnight (Pacific Standard Time)

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