Logo for a car dealership

South Trail Chrysler

Contest Holder rolinger ?

Last Logged in : 3069days14hrs ago

Concepts Submitted

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo for a car dealership

Industry: Automotive Logo

Contest Launched: Feb 24, 2015

Selected: 1 winning design from 96 concepts

Winning Design by: onetwo

Close Date: Mar 09, 2015

Concept #87

Awarded as a winner

#88

#87

#86

#85

#79

#78

#76

#75

#74

#73

#62

#61

#50

#49

#48

#40

#35

Creative Brief

Project name

Logo for a car dealership

Design Text

South Trail Chrysler

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

We a re part of a large group of automotive dealerships in Canada and are currently building 6 additional dealers, the first one opening in 2016. The location is going to be known as "South Trail Auto Mall" and the first dealership opening will be South Trail Chrysler (the logo this contest is based on). For reference, the group website is http://www.mcmanesautomotive.com/ and the owner really likes a simple design like the one at his flagship store "Eastside Dodge" www.eastsidedodge.ca . That being said, we would like to know if there's room to include the names of all brands we will represent (like the Eastside Dodge logo with the brands on the bottom), they are: Chrysler, Dodge, Jeep, Ram & Fiat.

Industry type

Automotive

What kind of design are you looking for?

Logo Type

Abstract Mark

Initials

How would you describe the effect in your logo:(Check all that apply)

Masculine
Modern
Cutting-edge
Sophisticated
Simple
Professional

What colors would you like?

the owner really likes black, red and white as is the current logo for Eastside Dodge, but I would be open to including blue or another highlight color in the mix just as long as the color appears in the logo of one of the brands we carry. (Chrysler, Dodge, Jeep, Ram, Fiat).

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

It needs to be simple because the logo is also used to brand the vehicles we sell and our current logo is also printed on a 5" x 1 1/4" sticker and attached to the rear end of the vehicle prior to it being sold. Typically these "branding" stickers are are not too big, but big enough that someone can read the dealer name if you are driving behind that vehicle.

I would be interested in seeing if there's any way you can incorporate "South Trail" as a logo and then add the main brand "Chrysler" beside it and the remaining brands "Dodge, Jeep, Ram, Fiat" underneath it?? Or something along the lines of Eastside Dodge's logo? Or something completely different? South could be something pointing down? Trail could maybe indicate a road or something? The main dealership name will be known locally as South Trail Chrysler but the registered name will be South Trail Chrysler Dodge Jeep Ram Fiat Inc.

I hope this helps.