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Logo Design for a professional handymen service

Utility Handyman Services

Contest Holder Morazz ?

Last Logged in : 4520days19hrs ago

Concepts Submitted

80

Guaranteed Prize
199
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo Design for a professional ha ...
Industry: Trade Logo
Contest Launched: Jul 17, 2012
Selected: 1 winning design from 80 concepts
Winning Design by: cashromeo
Close Date: Aug 06, 2012


Logo Design for a professional handymen service - Trade


Awarded as a winner
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Creative Brief


Logo Design for a professional handymen service

Utility Handyman Services

No

A logo for a handyman services company is required.
The name of the company is 'Utility'.
The logo should convey a branding message consistent with an approach which is
1. Friendly
2. Professional
3. Safe and Reliable
Logo should immediately convey the impression of a professional trade/handyman service offering. It seeks to exploit a market where the professional touch is not capitalised upon in terms of marketing.
Font used should be clean, reflecting reliability/no-nonsense approach
No cartoon style figures to be used ideally
There should be a good contrast between the font colour and the background colour, and the play of colours should transpose easily to use on vans, brochures, uniform etc.
We would like to have some variants of the same logo using the basic palette of colours.
Logo will be used on newspaper, magazines, brochures, vehicles. Ideally should lend itself well to be embroidered.
Ownership of the design will pass to the hirer upon completion
The design files will be required in a variety of commonly used file formats

Trade

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Illustrative
Illustrative

Character
Character


Masculine
Modern
Simple
Professional

not sure

The following are some thoughts that could be considered. *However* designers are asked to keep an open mind and not let these suggestions limit their concept:
Potential background colours to be used could be yellow/orange with a dark blue/black font colour
A play with silhouetted arms holding hand or power tools, such as a series of hands laid one above the other, or in a circle, would be interesting eg http://www.istockphoto.com/stock-photo-17940809-tools-silhouette.php?st=402f9f4

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Discussion


Comments

  • July 26, 2012 4:21 AM
    Morazz Morazz
      Project Holder
    Thanks for all designers for submitting their work. We are spoilt for choice so have to make some decisions to keep the final selection low in number - unfortunately all are of very high quality! Thanks again everyone!

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  • July 25, 2012 4:55 AM
    Morazz Morazz
      Project Holder
    Draft 23 - interesting work, getting closer - maybe orange might work better instead of yellow? 20 and 18 - also, nice touches. the black background and the contrast work really well as a logo - we are not sure how good black would look as a background for where the logos would be placed though. the orange version is also very nice - we were wondering whether you could make use of a good tinge of blue instead of the black font Thanks a lot for your input!

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  • July 24, 2012 9:27 AM
    Morazz Morazz
      Project Holder
    Dear designers only a few more days left. so far we have seen a number of drafts and it appears that the best designs show the following attributes: orange background/blue font style (jury still out on the best mix of colours though, but needs to be high visibility) clean thick (not slender) font utility written in a clean symmetrical form, using the greek letter Mu and the y at the end mirroring each other a simple design which conveys the idea of a handyman service We look forward to further proposals, and thanks as always for your input. Keep them coming! :)

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  • July 22, 2012 1:18 PM
    Morazz Morazz
      Project Holder
    Draft 11 and 12. Ideally more color as we need to transpose this logo, with colors to vehicles to be seen from a distance as well. Fonts preferred simpler, possibly thicker - denoting rough, manly, reliable service. What about a play with the U as in Greek letter Mu and the last Y in Utility, together with an appropriate logo? Thanks for your efforts - they are most welcome!

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  • July 22, 2012 12:33 PM
    Morazz Morazz
      Project Holder
    Draft 10 - I can't say that that is not original :) However I need more color, more simple fonts possibly flatter fonts and a logo which shouts handyman services as the effects on this one tend to pale out when seen at a distance. Thanks for proposing however.

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  • July 21, 2012 10:14 AM
    Morazz Morazz
      Project Holder
    Some ideas What about if the Utility were made a symmetrical word i.e. the U and the Y at the beginning and end of the word were made to micro each other? - perhaps U as in the greek letter Mu? The vibrant orange seems to adapt quite well to these designs, maybe a good color to contrast with this background? A play with silhouetted arms holding hand or power tools (related to handyman services), would be interesting to see eg http://www.istockphoto.com/stock-photo-17940809-tools-silhouette.php?st=402f9f4 could be positioned in a circular form, or at one end of the logo, positioned vertically one on top of each other. Trusting in your creative mojo :)

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  • July 21, 2012 10:05 AM
    Morazz Morazz
      Project Holder
    Draft 9 - concept is too colorful. Let's try to keep to a max 3 colors, clean simple lines and not to much clutter. Thanks a lot for your efforts!

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  • July 20, 2012 10:35 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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  • July 19, 2012 5:44 AM
    Morazz Morazz
      Project Holder
    Draft 5 - this is interesting. Can you provide further variants of this design, potentially using different colours too. Keep them coming pls.

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  • July 19, 2012 5:43 AM
    Morazz Morazz
      Project Holder
    Draft 4 - a 'flatter' typeface would be better. We are not sure about the colours used.

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  • July 19, 2012 2:59 AM
    AnthonyIII AnthonyIII
     
    Morazz - Do you like the colours I have used though? and do like the typeface I have used? also, the shadow isn't part of the logo. It was just used for impact. Thanks.

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  • July 18, 2012 4:28 PM
    Morazz Morazz
      Project Holder
    Dear designers, given this is a veiled contest, pls don't necessarily assume any remarks/suggestions/no do's we post to apply also to your design. We will be quite specific as to which draft we are remarking upon. Thanks for your interest and feedback everybody.

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  • July 18, 2012 4:25 PM
    Morazz Morazz
      Project Holder
    Draft 4 - pls don't be constrained by our choice of colors. Feel free to experiment. There is a lot of white in this graphic, we would prefer no shadows The use of tool outlines could be improved to my non-design oriented mindset.

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  • July 18, 2012 2:15 PM
    Morazz Morazz
      Project Holder
    Draft 1 - Thanks, it is neat and simple, but I would like to see more catchy/appropriate colors. Draft 3 - Although similar to Draft 2, I prefer this more. The orange and blue play seems to complement the design quite well - even the way the figure is designed. I would like to see *some* more design detail as there is some significant unused space. Thanks both for your efforts thus far.

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