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Logo design for a new transport (transportation) planning consultancy

Company name (Transport Insights) or its acronym

Contest Holder cmckeon ?

Last Logged in : 4261days22hrs ago

Concepts Submitted

133

Guaranteed Prize
525
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo design for a new transport ( ...
Industry: Consulting Logo
Contest Launched: Dec 10, 2012
Selected: 1 winning design from 133 concepts
Winning Design by: MRyaN
Close Date: Dec 19, 2012


Logo design for a new transport (transportation) planning consultancy - Consulting


Awarded as a winner
Project Report    

Sort by:


#61

#132

#128

#99

#98

#96

#79

#124


Creative Brief


Logo design for a new transport (transportation) planning consultancy

Company name (Transport Insights) or its acronym

Yes

Transport Insights is a new transport planning consultancy intending to commence trading in early 2013.

Our vision is to address the transport related commercial, economic and environmental challenges of sustainable development and growth in an increasingly urbanised world.

Our values, which underpin a determination to deliver effective and deliverable advice and solutions, are as follows:
• Client focus
• Professionalism
• Innovation
• Commitment
• Integrity.

Transport Insights’ logo will feature on all company material including website, email signatures, PowerPoint presentations, stationary, business cards, newsletters and marketing material (up to trade show banner stand size).

The logo needs to:
• engage prospective clients
• encapsulate the business name and vision
• highlight our values, in particular innovation and professionalism
• be usable for and scalable to a wide range of printed and electronic material types/ sizes.

Consulting

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-edge
Simple
Professional

Open to suggestions, but potentially one/ more of blue, brown, black or red.

2

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Discussion


Comments

  • December 17, 2012 3:27 PM
    cmckeon cmckeon
      Project Holder
    Many thanks for all the great designs - much more innovation and flair than I could have expected. Plan to have a winner announced by Wednesday.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 5:03 AM
    cmckeon cmckeon
      Project Holder
    #78 Eliminated as per comment 12/12 at 3:15am. Also, feel it evokes images of car driving/ motorways - therefore not sufficiently aligned with company vision.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 4:12 AM
    cmckeon cmckeon
      Project Holder
    #77 Similar, but not as strong or unique as an earlier design submitted.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 4:07 AM
    cmckeon cmckeon
      Project Holder
    #73 Feel design is lacking uniqueness.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 3:54 AM
    cmckeon cmckeon
      Project Holder
    #69 Changes detract from simplicity and elegance of original design.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 3:52 AM
    cmckeon cmckeon
      Project Holder
    #70 Too similar to London 2012 olympics logo

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 3:51 AM
    cmckeon cmckeon
      Project Holder
    #74 and #75 Eliminated as per comment 12/12 at 3:15am.

    Like Icon 0   DislikeIcon 0
  • December 14, 2012 3:49 AM
    cmckeon cmckeon
      Project Holder
    #76 Feel design is overly ornate, and also that the colours do not stand out sufficiently strongly.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 4:38 AM
    cmckeon cmckeon
      Project Holder
    #23 and #21 - Don't feel that the symbol chosen captures what Transports Insights is about.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 4:36 AM
    cmckeon cmckeon
      Project Holder
    #24 See comment of 12/12 at 3:15.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 4:00 AM
    cmckeon cmckeon
      Project Holder
    #7 Thanks for design, however it is not the style I'm looking for - in terms of the colour types etc. chosen as I feel it is a little insipid.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:53 AM
    cmckeon cmckeon
      Project Holder
    #20 See comment of 12/12 at 3:15am. Also feel design is a little generic.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:50 AM
    cmckeon cmckeon
      Project Holder
    #11 Quite like it, however it evokes images of car driving, and is therefore not sufficiently closely aligned to Transport Insights' vision.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:47 AM
    cmckeon cmckeon
      Project Holder
    #10 Feels this looks too much like the Angel of the North sculpture in Newcastle, England.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:44 AM
    cmckeon cmckeon
      Project Holder
    #8 Quite like this design, and feel it has potential, however, please see general comment from 12/12 3:15am. Also, not convinced colours chosen stand out as sufficiently strong/ confident.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:23 AM
    cmckeon cmckeon
      Project Holder
    #5 Like logo, however having considered further, we feel it evokes thoughts of cars and motorways. This is not aligned to the company's focus on sustainable transport.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:16 AM
    cmckeon cmckeon
      Project Holder
    #3 Eliminated as per comment 12/12 at 3:15am

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:15 AM
    cmckeon cmckeon
      Project Holder
    NOTICE TO ALL DESIGNERS:- Having seen a number of proposals, preference, unless we can be convinced otherwise, is for symbol to be located to the left of Transport Insights text. This, in our view, will make it more usable as a header on website, and on printed stationery. Many thanks, Ciaran

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:07 AM
    cmckeon cmckeon
      Project Holder
    #6 Again, feel design is a somewhat generic in nature.

    Like Icon 0   DislikeIcon 0
  • December 12, 2012 3:04 AM
    cmckeon cmckeon
      Project Holder
    #2 Feel design is a little generic/ lacking individuality.

    Like Icon 0   DislikeIcon 0
  • December 11, 2012 4:42 PM
    cmckeon cmckeon
      Project Holder
    #12 Like design, however feel that T looks a little like a hammer. Also interested in seeing a design option without the circle around TI. Many thanks, Ciaran

    Like Icon 0   DislikeIcon 0
  • December 11, 2012 8:20 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

    Like Icon 0   DislikeIcon 0
  • December 11, 2012 8:14 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0
  • December 11, 2012 5:31 AM
    cmckeon cmckeon
      Project Holder
    #3 I like use of company acronym, TI, however I feel less prominent display of the full company name would simplify and strengthen the overall logo

    Like Icon 0   DislikeIcon 0