Clean and modern logo for Ageforma, a youthful real estate company

Ageforma

Contest Holder rafaelsantana ?

Last Logged in : 3317days19hrs ago

Concepts Submitted

345

Prize Money

208

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Live Project

Deciding

Project Finalized

Project: Clean and modern logo for Ageform ...

Industry: Real Estate Logo

Contest Launched: Sep 01, 2015

Selected: 1 winning design from 345 concepts

Winning Design by: Smoothdesign

Close Date: Sep 22, 2015

Concept #279

Awarded as a winner

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Creative Brief

Project name

Clean and modern logo for Ageforma, a youthful real estate company

Design Text

Ageforma

Tagline

Incorp

Include this tagline in my logo.

Describe who/what this design is about

Most of the home builders tends to be conservative and keep the 'old fashion' projects.
Ageforma is a familiar business, created to offer an interesting investment option for the shareholders, at the same time it foments the real estate industry with youthful, innovative, and modern projects.

We've been operating for 6 years. Since the beginning we've been focused on residential projects for sale (buying the plot land, defining the conceptual project and executing the construction). For the mid-term we have plans to build business rooms for selling, or even keep some properties for rentals. We have 4 projects, to deliver 12 residential units. Out of this total, 3 already delivered.

Our intention is: the moment our target customer decides to move to a new home, they see a modern project and wonder "what is this company?" "who they are"? Who is doing that? Who owns this plot land and that construction? If I sign a contract, who is selling? Who would be my counterpart?

Thus we need to define a brand to be our visual identity. Something strong that we could use to print on the signs on each construction, use for internet domain (for an institutional website, e-mail address, social networks) and business cards. We also need to avoid relate the logo to something that could limit only to residential or only to business properties. By now we're focused on residential, but we have plans for business room, business centers, etc, and not only for selling, also for rentals.

Registered internet domains: ageforma.com and ageforma.com.br (website still to be done)

Get to know our projects:
http://www.2gimoveis.com.br/imovel/24004/sobrado-venda-sao-paulo-sp-saude-cursino

http://www.condessaprime.com.br/imovel/sobrado-venda-sao-paulo-santana-3dormitorios-1suite-2vagas-168m2/CA22017/

Industry type

Real Estate

What kind of design are you looking for?

Logo Type

Abstract Mark

Initials

How would you describe the effect in your logo:(Check all that apply)

Modern
Cutting-edge
Youthful
Simple
Professional

What colors would you like?

We're open to suggestions, no restrictions at all. Usually contrasting color looks good such as: - 3 colors: Silver/Gray + Red + White or Black - 2 colors: Dark Grey or Black + Orange or Light Green

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Simple, clean, but strong and effective.
Colorful or complex images are undesired.

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Discussion

Comments

September 14, 2015 10:19 PM
rafaelsantana
Project Holder

Dear talented designers, We've just started ranking the 5 stars designs. If I'm not wrong, we have 3 designers shortlisted. In advance, we want to congratulate all of you for the great ideas. Thank you for all the commitment on making this project. We really appreciate.

0 0
September 14, 2015 10:19 PM
rafaelsantana
Project Holder

Dear talented designers, We've just started ranking the 5 stars designs. If I'm not wrong, we have 3 designers shortlisted. In advance, we want to congratulate all of you for the great ideas. Thank you for all the commitment on making this project. We really appreciate.

0 0
September 05, 2015 11:32 PM
rafaelsantana
Project Holder

Dear designers, thank you for the great work so far. we've been short of time these days, but finally we made some time and just reviewed and rank all the designs. Also we provided feedbacks for most of them (if you do not receive feedbacks, please send us a private message and we'll provide). Overall after our review, our conclusions and comments: 1) We'll try to keep 2 colors max (our marketing professional recommended because is cheaper if we need to print materials, etc). 2) We tend to prefer 'square forms, more than 'rounded' forms. 3) We won't pick up a design using 'handwrite' font type. 4) We won't pick up a design that splits the word Ageforma as if it was Age+Forma, if splitting, using different colors, font type, size or style. Thank you. Looking forward to be finishing the context soon.

0 0
September 02, 2015 10:51 AM
rafaelsantana
Project Holder

Evaluating the designs received, we rather the use of regular fonts instead of fonts that suggest "handwriting". With a few exceptions, most of preferable designs are not using handwriting type of fonts.

0 0
September 02, 2015 8:19 AM
rafaelsantana
Project Holder

Guys, very good job so far. Another hint: For the abstract symbol, I'm enjoining the idea of a "condominium" (many builds and houses), much more than a silhouette of a house or something like this. Considering the creative brief, I see a condominium more meaningful considering the mid-term plans for our company. Thanks.

0 0
September 02, 2015 5:37 AM
rafaelsantana
Project Holder

Hi. I'm getting great ideas, thank you. I'll take sometime later today to review and rank all the concepts received. A hint: please do not split the word Ageforma as if it was 2 separate words (Age+Forma), because in fact it is not. One simple word: Ageforma. Abstract symbols are welcome (I got some really good) or an enhanced/styled "A" is looking good. Thank you so far.

0 0
September 01, 2015 11:18 PM
rafaelsantana
Project Holder

Dear Designers, I've just found a contest submitted by a friend some time ago, similar business. They shortlisted 4 designs that I consider good ideas for what I'm seeking for. Here is the link: http://www.zilliondesigns.com/contests/business-logo-company-name-is-ap4rent

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 279	$ 208

Clean and modern logo for Ageforma, a youthful real estate company

Concept #279

Creative Brief

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