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Business Logo for Human-Rock Fitness

Human-Rock Fitness

Contest Holder Pourya ?

Last Logged in : 4843days19hrs ago

Concepts Submitted

86

Guaranteed Prize
220
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Business Logo for Human-Rock Fitn ...
Industry: Sports Logo
Contest Launched: Jul 24, 2011
Selected: 1 winning design from 86 concepts
Winning Design by: ojsgraphix
Close Date: Aug 02, 2011


Business Logo for Human-Rock Fitness - Sports


Awarded as a winner
Project Report    

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#64

#63

#59

#46

#40

#23

#33

#81

#80

#79

#78

#77

#76

#75

#74

#72

#68

#67


Creative Brief


Business Logo for Human-Rock Fitness

Human-Rock Fitness

Solid Body - Solid Mind - Solid Life

Yes

This design is for a new Personal Training Business whose main focus is on outdoor Boot-camps/Fitness-camps. Private Personal Training will be offered as well.

The logo will be used on everything from fliers, banners, business cards, website, shirts, towels, hats, etc...so it would need to present well on multiple backgrounds, possibly even a light camouflage.

The Boot-camps are fairly unique in that they will be scientifically based to get optimal results and, yes, rocks will actually be involved during some of the exercises. The logo should be as unique as the bootcamp and should NOT have a military feel.

Feel free to include the tag line in your design if you choose, but it's not completely necessary.

Sports

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Outdoors/Natural
Abstract

I would like to see a slate/gray color on white with some mix of a sporty orange. You can use a couple shades of gray if needed. The orange can also be a darker shade if you feel that will make for a better design. Again, open to your creative ideas and suggestions.

not sure

Despite all of the suggestions that have been thrown out, ultimately the design needs to be clean, simple, and recognizable. It should capture the feel of being as solid as a rock, and portray that our clients will be working out with natural elements such as rocks.

If you can capture that in a design, you will capture the prize.

I will do my best to stay in good communication with everyone.

Thank you in advance!

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Discussion


Comments

  • August 02, 2011 3:59 PM
    clugo clugo
     
    I agree with ojsgraphix, this was a fun project. Good luck with your business!

    Like Icon 0   DislikeIcon 0
  • August 02, 2011 2:28 PM
    ojsgraphix ojsgraphix
     
    thanks for choosing my design! this was a fun project and it was such a pleasure working with you on this. thanks!

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  • August 02, 2011 2:18 PM
    Pourya Pourya
      Project Holder
    I would like to thank all of the designers that participated in this project. You all provided very diverse, unique, and creative designs and were very impressive. Thank you for all of your hard work and receptiveness to my direction. One designer, however, was able to capture my vision for a design that was simple and yet communicated in a very unique way. I would like to congratulate ojsgraphix for design #70 being chosen as the winner of this design project. Thank you again to all the designers that participated and I wish you all success with your future projects. -Pourya

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  • August 02, 2011 12:58 PM
    mandr3w mandr3w
     
    I have a new design but the status of the project is locked, thus I am unable to submit. Thanks.

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  • August 02, 2011 10:16 AM
    ojsgraphix ojsgraphix
     
    Ivan. It's ok. I appreciate your withdrawal of your entries. Good luck in your other projects.

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  • August 02, 2011 2:19 AM
    IvanPetrov IvanPetrov
     
    ojsgraphix, May be you are right, but I didn`t thought(?)I do this. Sorry!

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  • August 01, 2011 11:39 PM
    ojsgraphix ojsgraphix
     
    Ivanpetrov: please don't copy other designers concepts. Appreciate it thanks

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  • July 30, 2011 3:43 AM
    Pourya Pourya
      Project Holder
    I'd like to apologize to everyone for the recent lag time in feedback but I have been swamped with work and not able to get in front of a computer. But if I may just remind you from the brief that ultimately the design should be very clean and very simple and to the point. It should not look in the least busy. Hopefully I'll be back again soon with more detailed feedback. Thank you all for all of your great work!

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  • July 29, 2011 5:44 AM
    Pourya Pourya
      Project Holder
    #22 - Jovanie, I like the font, and the idea, but I'm not a big fan of the dancing figure. Maybe if you could make the figure a more muscular looking thing holding up the globe. You may want consider applying the font from #22 to #23 and/or the man from #23 to #22 (or a different muscular looking man). Thanks.

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  • July 29, 2011 5:37 AM
    Pourya Pourya
      Project Holder
    #21 - Clugo, I like the concept. I especially like the fact that the dot between "Human" and "Rock" looks like the figure's heart! The color needs to be played with a little. Maybe a lighter orange and incorporate some gray into it somehow. Also, if you could possibly turn the globe into more of a rock looking thing and eliminate the meridians and the latitudes. Thanks.

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  • July 28, 2011 2:54 AM
    Pourya Pourya
      Project Holder
    #9 & #13 - ojsgraphix, Wow...those designs look great! Even though I really like them, I feel like the figure looks a bit too bodybuilder-ish and I'd like to be able to attract female clients as well. Would be possible to either tone him down a bit, or add a female counterpart standing next to him...maybe back to back? Or any other suggestions that you may have. Or on #9, would it possible to make the man half rock rather than just standing in front of the rock that's shaped like him? And thank you for providing both backgrounds. Those design look really great! Thanks.

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  • July 28, 2011 2:42 AM
    Pourya Pourya
      Project Holder
    #10 - Jovanie, that looks much better. Could you please take the shading out of the "Human Rock" font, and also just keep the "S" in "Fitness" the same font and color. The HR looks good, but it looks a little geometric. Would it be possible to make it a little more rock-like, with not so perfect edges and corners. Thanks.

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  • July 27, 2011 5:08 PM
    Pourya Pourya
      Project Holder
    #6 - Casshau, thank you for including the design on 2 backgrounds...that is very helpful and appreciated. I like the fact that you've made the font look like rock...and the "O" looks very cool as a rock. "Fitness" however, needs to come after "Human•Rock" if you could put it below, and possibly use the same font or a solid type font, I'd appreciate it. Also, it would be great if you could reverse the colors so that Human•Rock is gray and Fitness is in orange. Thank you.

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  • July 27, 2011 5:02 PM
    Pourya Pourya
      Project Holder
    #4 - Baburao, I really like the simplicity. You're on the right track but I would like to see the colors and font changed (I really like that font but a good buddy of mine uses it for his fitness business so I can't take advantage of it). Also, the figure needs to look fit and in command of holding up the world (or a big rock)...This little fella seems to be having a little trouble ;) Than you

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  • July 27, 2011 4:56 PM
    Pourya Pourya
      Project Holder
    #3 & #5 - YogaBerry, I like what you were trying to go for, but not exactly the idea I had in mind. The color palate needs to be simplified and the figure should look somewhat muscular to represent fitness. Thank you.

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  • July 27, 2011 4:51 PM
    Pourya Pourya
      Project Holder
    #2 - Zsolti, You're right on with the colors. I'd like to see a much more solid font and figure. And if you could also switch the colors around, that would be great. Thank you!

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  • July 27, 2011 4:49 PM
    Pourya Pourya
      Project Holder
    #1 - Jovanie, I like the idea you're going for. If you can turn the HR into a stone color (Maybe 2 shades of gray, or gray/orange) and angle it up so that we're not looking down on it, that would help. You may even like to include an Atlas like figure who is holding up the HR rock. And obviously, the font colors need to be changed. Thank you.

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  • July 27, 2011 4:38 PM
    Pourya Pourya
      Project Holder
    Hello Designers. Thanks you all for participating and kicking off this design project...I appreciate all of your creative ideas. I am going to begin by sharing some general notes about what I'd like to see and then I will discuss your current individual designs. First of all, I would very much like to stick to the Gray and Orange colors. I think that it looks very clean...gray plays the color of a rock and the orange represents a very unisex, sporty color to me. Reference Design #2 for what I'm looking for as Zsolti has the right idea. And I would prefer to see the "Human•Rock" portion in gray and "Fitness" in orange. The Font I'm looking for should look solid and should not have a slanted or italicized feel. You can use a simple Serif or Sans Serif...Ironically enough, I like the look of a Rockwell Extra Bold font, or even a Stone Sans for tag lines...or anything else along those lines that you feel will fit, I'm open to. You can also manipulate the font to look like rock, as Casshau has done in draft #6, if you choose. I've also decided that instead of a hyphen, I would like to see a dot, as in Human•Rock, if the words are written out together. Feel free to use the dot as a rock if you can get creative with it. If you decide to include a figure in the logo design, it should represent strength and have a muscular feel to it, but not overly done like a bodybuilder...while still remaining somewhat abstract...just enough detail to get the feel without overdoing it so that it can be easily printed and still be identifiable. Hope that helps, and if you have any questions, don't hesitate to shoot me a message. Thanks again, and good luck!

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