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Buisness logo: AMICA perfumery and cosmetics retailing stores

AMICA

Contest Holder simonbittel ?

Last Logged in : 4647days19hrs ago

Concepts Submitted

884

Guaranteed Prize
500
Winner(s)

12

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Project: Buisness logo: AMICA perfumery an ...
Industry: Retailers Logo
Contest Launched: Jan 21, 2012
Selected: 12 winning design from 884 concepts
Winning Design by: InciseLogo
Close Date: Feb 13, 2012


Buisness logo: AMICA perfumery and cosmetics retailing stores - Retailers


Awarded as a winner
Project Report    

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Creative Brief


Buisness logo: AMICA perfumery and cosmetics retailing stores

AMICA

No

We are a retailing chain with several department stores in Germany. We sell cosmetic products and perfumes. And in most places we offer spa treatments as well. Our name "Amica" is the italian word for a female friend. We need a logo that is sympathic and friendly. It also needs to be trendy (since we sell the latest products in make up trends), but it also needs to reflect that we are a company that can be trusted in. Some of our stores already exist for more than a 100 years. Our core competence is selling upscale cosmetics and many of our customers are of older age. The Logo we need must be suitable to be put on the walls of our stores. The logo also needs to be easily readable from a distance.

Retailers

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Character
Character


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Traditional
Local/Neighborhood
Fun
Serious
Feminine
Youthful

We think black and red could be suitable colors.

not sure

The name is almost symetric. That might be an element to play with.

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Discussion


Comments

  • January 29, 2012 9:53 AM
    simonbittel simonbittel
      Project Holder
    Since the contest will soon be over: We thank you all for your beautiful crafts. We love the creativity of your work! The decision will be very hard. We will chose a winner some day next week. We'll have to do a team meeting and internal discussions first. But thank you again: we have seen great artwork! Best regards, Simon

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  • January 24, 2012 3:10 PM
    simonbittel simonbittel
      Project Holder
    Thank you again for all your drafts. We considered, that our logo should not be to playful. Especially when it comes to the font that ist used. Clear fonts seem to be better.

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  • January 23, 2012 7:03 PM
    simonbittel simonbittel
      Project Holder
    Copyrights concern registerd trademarks (R) AND Trademarks that are not registered but already used somewhere.

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  • January 23, 2012 7:02 PM
    simonbittel simonbittel
      Project Holder
    The Copyright laws are very strict in Germany. That's why it is essentially important to us, that you DO NOT VIOLATE ANY COPYRIGHTS. If you know, that your draft violates a copyright: please withdraw! If you are not sure, please contact us and tell us, which copyright(s) might be a conflict. If you see any violated copyrights in the drafts of your competitors, that we didn't already eliminate: please write us and let us know. Thank you!

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  • January 22, 2012 4:21 PM
    simonbittel simonbittel
      Project Holder
    we did some first ratings for the drafts until Number 100. With the help of your drafts we found out, that pink can be a good colour to play with and can be used instead of red. If you picture a girl, please try not to make it look too sexual. The girl in #2 is one example, that does that very well. If you want to add a subline please add "Kosmetik | Parfum" or "kosmetik & parfum" or some variation. Thank you.

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  • January 22, 2012 10:28 AM
    simonbittel simonbittel
      Project Holder
    Every single draft ist created with ideas and is beautiful for itself. We did a rating for the first 71 drafts (see above). This rating reflects how much we think the draft reflects what we are looking for. Everything that is rated 4 stars or more is very good. We'll probably change the ratings after some internal discussions. Thank you so far. We're looking forword for more of your good ideas!

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  • January 21, 2012 2:14 PM
    simonbittel simonbittel
      Project Holder
    first comments for the first 15 drafts: thank you all, we've seen much potential. #1: looks good, but not clear enough. Might be a point to start from. #2: we like this one :-) #3: not an eyecatcher in our opinion. #4: doesn't emtionally touch us, yet. #5: good logo, but no connection to what we do. #6,7: good work! #8: we prefer a font that is easier to read. And we need something more unique. #9: doesn't appeal to us. #10: nice work, but too sexual. #12: very nice, but we are looking for something more straight and clear. #13 and 11: doesn't reflect what we stand for. #14: we don't know what to do with that symbol, yet. #15: we like the idea, that you created a "new font", because it makes the logo outstanding. But this one is hard to read.

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