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As One Yoga logo
As ONE
|
Contest Holder
joepham
?
Last Logged in : 4473days6hrs ago |
Concepts Submitted
484 |
Guaranteed Prize
525
|
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
Featured Contest
|
Live Project
Deciding
Project Finalized
Project: As One Yoga logo
Industry:
Health Logo
Contest Launched:
Jun 27, 2012
Selected:
1
winning design from 484 concepts
Winning Design by:
artsie9324
Close Date:
Jul 16, 2012
Creative Brief
As One Yoga logo
As ONE
a yoga collective
Yes
This logo is for a new business. As One is a yoga studio/collective with a wide yoga lifestyle offering, including yoga classes, meditation, natural and healthy foods/drinks, yoga retail, etc... As One “embraces the tradition and totality of yoga with modern urban hipness”. The totality of yoga here means a union of mind, body, and spirit. In other words, this is NOT simply about yoga fitness or yoga exercise. As One is an “authentic” yoga studio. This studio will be clean, modern and high quality, with an urban “hip” feel.
The As One mission is "To be of a place for you to connect with your truest self and your world through the practice of yoga." The As One brand elements are “being as one with yourself and your world”. The brand design is a “blend of tradition with modern”. These brand elements and design should come out in the logo. To clarify further:
Brand elements:
1. “Being as one with yourself”. The “internal” As One. Oneness. Individuality. Awakening to one's truest self. Finding and being As One with your authentic self. A unification of mind, body, spirit, and soul As One.
2. “Being as one with your world”. The external As One. Connectedness. Being connected and As One with your community and the world. Living and breathing As One… no separation between you and me and the world
3. Other words to consider as part of the brand identity include unity, service, etc…
Brand design:
Blending the tradition and richness of yoga with a modern urban hip feel.
The target audience is people who practice yoga. Demographics of these people are:
• 72.2 percent are women; 27.8 percent are men.
• 40.6 percent are 18 to 34 years old; 41 percent are 35 to 54; and 18.4 percent are over 55.
• 71.4 percent are college educated; 27 percent have postgraduate degrees.
• 44 percent of yogis have household incomes of $75,000 or more;
24 percent have more than $100,000.
• People who are eco concious, forward thihnking and aware of thier health and fitness.
Health
Logo Type
Abstract Mark
Modern
Traditional
Sophisticated
Simple
Rustic
brass/copper and/or gold (metalics) grey steel blue peacock blue/green mustard/yellow washed-out/weathered look colors bleeding and varying in tone
3
Here are additional things that I would like you to take into consideration. These are not “mandatory”, but I do think they should be explored.
1. It would be great if a part of the logo could stand out on its own and be used on its own, separate from all of the “As One a yoga collective” text. An example is the Pelican Hill logo http://www.pelicanhill.com/ The Pelican itself is oftentimes used on its own but it is distinctly “Pelican Hill Resort” without all of the text.
2. I think the ‘O’ in ‘One’ has great potential for creativity and is probably the most important letter in the logo. The ‘O’ has potential to be the part of the logo that could stand on its own to represent the As One brand (see comment #1 above).
3. The brand designs of tradition with modern could be represented in the fonts. If so, then "As One" is clearly the tradition part and "a yoga collective" is clearly the modern part.
4. The “As One” text should clearly be separated from “a yoga collective” text. The brand is simply “As One”. “a yoga collective” is included so that people understand this is about yoga.
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