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Adobe Oasis Logo
Adobe Oasis
|
Contest Holder
EssexEditions
?
Last Logged in : 1362days11hrs ago |
Concepts Submitted
268 |
Guaranteed Prize
200
|
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
Featured Contest
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Live Project
Deciding
Project Finalized
Project: Adobe Oasis Logo
Industry:
Travel Logo
Contest Launched:
Nov 11, 2020
Selected:
2
winning design from 268 concepts
Winning Design by:
RobbySC
Close Date:
Nov 27, 2020
Creative Brief
Adobe Oasis Logo
Adobe Oasis
No
Minimalist, eye-catching logo to brand a Santa Fe, New Mexico vacation rental and destination/lifestyle platform (adobeoasis.com, @adobeoasis, books) across multiple analog and digital interfaces. The name, Adobe Oasis, is BOTH the name of a luxury rental property (currently being remodeled) AND a broader lifestyle showcase for Santa Fe, aka “The City Different”. The perfect logo would combine the essence of the rental property and the 100% unique Santa Fe destination into a single brand.
Logo should suggest an intimate, romantic feel for the southwestern lifestyle. Santa Fe/Adobe Oasis is metaphorically an “oasis” in the middle of the desert (note: a desert is a harsh environment of dirt/sand) and Santa Fe is an artistic/creative hub in the middle of it. It is a soothing, healing, and calm oasis. It is an escape. Concepts and visual references might include tranquility, Pueblo architecture, panoramic views, the Sangre de Cristo mountains, sunshine, open space, minimalism, southwestern art, New Mexico cuisine, chili ristras, Zia symbol, and/or hummingbird or other petroglyphs (by Anasazi, Navajo, Hope, Zuni, etc.).
The logo should be clean and modern and does not need to be illustrative. The logo can be a subtle, nuanced interpretation, even abstract design rather than overt or literal. It should NOT be too commercial or corporate.
The text “Adobe Oasis” should be integrated into the logo in a natural way. The text should have a relationship with the logo itself, not be an afterthought tacked onto the logo.
The rental property is located on a street with “Hummingbird” in the name. Perhaps incorporating a hummingbird into the design in the style of a petroglyph from southwestern indigenous traditions might work nicely? This is just an idea to jumpstart your imagination…
Travel
Modern
Simple
2
Please see uploads for other Santa Fe logos to use as inspiration. Do not copy details from any specific logo, but these styles are close to capturing the feel desired for the Adobe Oasis logo and may serve as inspiration.
It would be helpful for you to research Santa Fe and look at some photos that depict the different aspects of life in that city. Although Santa Fe is in the Southwest of the United States it has a feel all its own.
Santa Fe is in the “high desert”, not “low desert”. Therefore some traditional desert symbols you may think of like the saguaro cactus are NOT present in Santa Fe. Please try to avoid incongruous iconography and cliches. A Google image search of “Santa Fe landscapes” may offer some appropriate inspiration. Additional Google image searches that might inspire you:
“Georgia O’Keeffe Ranchos Church”
“Georgia O’Keeffe door paintings”
"RC Gorman Taos Storytellers"
"RC Gorman Taos Night"
“Taos Pueblo”
“Taos ladder ristra”
“Anasazi pottery”
“Anasazi symbols”
“Hopi pottery”
“Hopi pottery symbols”
“Hopi symbols”
“Zuni pottery”
“Zuni pottery symbols”
“Zuni symbols”
“Navajo pottery”
“Navajo pottery symbols”
“Navajo symbols”
“Pueblo pottery”
“Pueblo pottery symbols”
“Pueblo symbols”
“southwest petroglyph symbols”
“Mimbres hummingbird”
Most architecture in Santa Fe is “Pueblo Revival” which utilizes adobe structures. Perhaps this unique architectural style (an adobe building or portion of a building?) could provide inspiration for a logo. A famous example of the style is “Taos Pueblo”, and you can find photographs online if you do a quick search.
Feel free to explore various color combinations including: one color (against white background), multiple colors (against white background), AND a version in which the logo is rendered clearly and attractively in black and white.
Perhaps the color of adobe (usually ranging from tannish-brown to orange/brown) contrasted with a blue or turquoise sky would be nice?
Note: Adobe Oasis logo will be used for print, digital, and embroidery (thread/fabric), and it should be legible and attractive in large format (i.e. exhibition sign, posters, etc.) AND in small format (i.e. digital icons, favicons, etc.).
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