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A visually seductive, beautiful professional logo for Athens Secrets Private (personal tour) Guide

Athens Secrets Private Guide

Contest Holder ProExpression ?

Last Logged in : 2925days3hrs ago

Concepts Submitted

134

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Project Finalized


Project: A visually seductive, beautiful p ...
Industry: Travel Logo
Contest Launched: Oct 26, 2016
Selected: 1 winning design from 134 concepts
Winning Design by: JessaDesign
Close Date: Nov 11, 2016


A visually seductive, beautiful professional logo for Athens Secrets Private (personal tour) Guide  - Travel


Awarded as a winner
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#63


Creative Brief


A visually seductive, beautiful professional logo for Athens Secrets Private (personal tour) Guide

Athens Secrets Private Guide

Personalized Tour Experiences (THIS TAGLINE IS OPTIONAL to work this into the logo design or not)

Yes

Hi, I'm Christina Jonas, your friendly, creative and resourceful Athens Secrets Private Guide. Athens Greece that is just to clarify ;)) Think of me as a personal concierge, or that 'good friend' who's always 'in the know', that could show anybody a fulfilling, amazing and unique experience of a place I know intimately..
I take solo travelers, lone business travelers and leisure travelers, tourists on their vacation, romantic couples, friend and work groups and even families with kids to experience everything Athens has to offer.
How am I different to all the typical 'free walking tours' and 'bus tour companies' and 'luxury van' tours..? It's all about the details, the little things I do and show people the intricacies of all the nooks of this amazing city and teach them about Greek culture and the quirks in social life, and give them a bit of ancient historical context as well as some on modern history and tell them all about where Greece is at now and show them the good and ugly of what society is and has evolved into in the years of the economical crisis that has been happening for the last 8 years now here. I GET TO KNOW my clients before our tour which may be for just a few hours or full day and or evening together, and even several days and nights so i take care of their whole experience of their time in Athens - entertainment, learning, sightseeing, having fun and being awe-inspired as well as giving them a deep insight and appreciation and understanding of Greece and our culture (or as much as time and opportunity allows). I also find out what they are in Greece for, take into account what they are interested in (if anything specific) whether it being ancient historical sites (which 'everyone' does on tours), authentic Greek foodie walking tours with live traditional Greek music where LOCALS go, I show people the hidden gems of the city, so they can unlock the secrets of the best places in town and get to know what Greeks and our culture is really like, I teach them words to use, we check out secret rooftops and vantage points, get the best photo vantage points, check out street art in the centre as well as getting into other areas of Athens to really how locals live, what we do and the social etiquettes and all the fun of the social scene, we can check out the best cocktail bars and try Greek drinks, it might be just for a city sightseeing companion or to take a romantic couple on a really intimate look at the city and the romance of it (including sunset picnics up on ancient rocks overlooking the city and walking through the rabbit warrens of the old town or taking them to a music or theatre or festival event or street markets ;)), I can even organize private cooking classes and music classes, check out parks and go hiking in local hills and mountains, art galleries and museums, I show the the coast line and even thermal hot springs..! Basically I custom-design and take them on a tour of Athens based on ANYTHING they wish to do, fit in, try out, visit and experience (as long as it's basically moral and legal).

I work alone in this dynamic creative business, so i AM Athens Secrets Private Guide - an ex-classical and jazz musician turned traditional greek musician, passionate about giving people the REAL experience of Athens and Greek culture and save them from tourist traps and impersonal big 'tour army' groups, to give them a truly unforgettable and special experience and offer them a superior service without the 'luxury' price-tag and cars and things.. walking tours utilizing public transport already available if necessary. Aimed at people willing to pay for a high quality service though for a daily fee, so I'm aiming at young to older professionals and older /postgrad students, retired people and business people as well as people c.25-55 of any culture (tours only in English or Greek). So as I said I'm a private tour guide offering personalized private tours around Athens Greece, to give people a very special, intimate, fun, interesting experience that gets to the HEART of Greek culture and show people all that they wouldn't find with anybody else or by themselves whilst visiting Athens..
WHAT I WANT IN A LOGO TO REFLECT is this professional service, but personal, experienced and creative, resourceful and energetic/ innovative private guide/concierge/friend in the know that they're getting when they hire me - sexy (seductive) in its style of font or image feel (*possibly*), an element of mystery and knowing, such is the name of my brand 'Athens Secrets' private Guide .. and I like the idea of something that reflects or references ancient city like columns (but NOT as stereotypical s the Parthenon please), and I like the idea of some sort of stylized image of an owl flying over or sitting with its wings open over the logo or something.. the Periklis Owl in ancient Greek times was Goddess Athena's (the city's namesake's) sacred animal and it not only stands for seeing and knowing all with its watchful eye but also to represent the fact that people can book me for day OR night tours, anytime they want.. and of course the 'night owl' is symbolic of its own... Literal drawings, photos and sculptures of owls I've seen up until now though are all a bit scary looking, or makes my logo look like either a book club meeting or investigative services.. If someone has a way to play on this idea though as perhaps a simple drawing outlining just the flow of open wings horizontally (almost 'swirly') over the logo words or something, they'll be looked upon with great favour... but this owl idea is ONLY as idea.. I'm open to others, but please be warned I DON'T want 'legs walking' (for walking tour reference) or Parthenon in my logo please. (I want this to be the face of what will be shown on flyers and trave sites eventually as I build my brand!)
SO,
Best logo wins! Thanks everybody, let's see what you've all got!

Travel

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Character
Character

Web 2.0
Web 2.0


Feminine
Sophisticated
Professional

either a sea blue (not too dark) or a deep or blood red (not maroon) and black? Just use this as a guide.. Greek colours are blue and white like the flag), but the red represents performance and passion and fire and 'in the blood' etc..

2

Currently the only advertising I do and have done for this new business of mine is on Facebook, Instagram and an old flyer.. I take all my own photos and after my logo is done the first things I'm going to need to do is hire someone to create a detailed tri-fold brochure with a number of visually appealing photos (of mine) and descriptive text about types of tours etc.. so, for the sake of this Logo Contest exercise I would really like you to have you et a feel for my style and personality too through the photos and descriptions on my Facebook page please .. it may help for inspiration anyway!
www.facebook.com/AthensSecrets.PrivateGuide
Instagram: athenssecrets

Thanks!

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