A Simple and Whimsical Logo Refresh

A Southern Gardener

Contest Holder MIXMktg ?

Last Logged in : 4566days10hrs ago

Concepts Submitted

Prize Money

300

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Live Project

Deciding

Project Finalized

Project: A Simple and Whimsical Logo Refre ...

Industry: Home and Garden Logo

Contest Launched: Feb 24, 2012

Selected: 1 winning design from 35 concepts

Winning Design by: logoon

Close Date: Apr 25, 2012

Concept #28

Awarded as a winner

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FiddlinNita

Creative Brief

Project name

A Simple and Whimsical Logo Refresh

Design Text

A Southern Gardener

Tagline

Restoring, Rejuvenating and Refreshing your landscape

Include this tagline in my logo.

Describe who/what this design is about

This is a logo (flower) that the client actually likes a lot. And it's important that she remains able to convey a sense of WHIMSY.

But it needs to be refreshed in several ways. Because while her personality is whimsical and fun, her business is high-cost high-value and so she needs to add a bit of sophistication.

For one, she needs to select a color palette that is appropriate and can be consistently used in her website (to come). She likes the pink and the green, I would like to incorporate some appropriate colors which balance and complement those. I will need the selected artist to identify Pantone / CMYK colors for all of the palette (including a match of the pink and the green that she currently uses).

Secondly, she needs to maintain the flower but add a little flair that makes it seem more grown-up. She likes polka-dots, but again needs to "grow up" with this look. She likes "fun fonts" and so it would be nice to identify one that complements the current one.

Industry type

Home and Garden

What kind of design are you looking for?

Symbolic

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Sophisticated
Fun

What colors would you like?

We need to retain the pink and green that she's using, but I would like professional advice on selecting a color palette that is appropriate -- fun and whimsical, but also adult and professional.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Eventually, this project will be growing into a website, vehicle graphics, etc.

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Discussion

Comments

February 27, 2012 7:32 AM
FiddlinNita

The flower in my designs is typography. I'll be posting some more colors. Thanks, Fiddlin Nita

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February 26, 2012 10:27 PM
attidesigns

No apology needed, I will work on your suggestions, see what we come up with!

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February 26, 2012 9:15 PM
MIXMktg
Project Holder

And, draft #5, make it really stand out the way that it does in #4. This will be nice so that there is carryover to the old logo. Thanks again!

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February 26, 2012 9:13 PM
MIXMktg
Project Holder

Whoa, Attidesigns, I owe you an apology! That is REALLY cool! I'm sorry that I missed it! LOVE THAT. So much! Thanks, I'm sorry, you had already done exactly what I had hoped. Can't wait to show this to the client. Now that I look again, I wonder if you might please do the following to draft #5: -build a frame around it ... give it a border so that it could stand against a white background with definition -leave the colors as is EXCEPT make the flower pink. -provide just a teenie bit more definition to the hat. I truly love it, but I'm afraid that you have to look twice to realize what it is. Exciting!

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February 26, 2012 7:04 PM
attidesigns

Hi, the original flower is stuck in the hat band :)

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February 26, 2012 4:26 PM
MIXMktg
Project Holder

I am really enjoying the submissions! Thank you, attidesigns, for incorporating a sun hat, it's a great idea! I wonder if you might incorporate her existing flower (can you lift if from the uploaded file that I included as part of the project?). I really like the way that you and DesignerHawk both incorporated her "fun" colors with some earth tones. A nice balance. FiddinNita, I like your submissions very much and I think she will love the funky font! Seeing her color scheme in such compact proximity makes me like it less, so I'm glad that you offered up a second option. Great job, keep 'em coming!!

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February 25, 2012 9:16 AM
MIXMktg
Project Holder

Hey, I love draft #1, DesignerHawk! Very cool because you have stuck with the 'simple flower' theme, but you have revised it in a way that's simple and clean and more "grown up" and modern THANK YOU for the submission!!

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 28	$ 300

A Simple and Whimsical Logo Refresh

Concept #28

Creative Brief

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