How to maximize brand visibility for Women-Owned Brands

Women are still struggling for their rights, trying to set themselves apart from a world dominated (still largely) by men. Regarding businesses and brands, women have unique challenges, unlike men.

They must work twice as hard to gain visibility and earn market recognition. Nevertheless, women-owned brands can maximize their exposure by applying the right techniques and strategies, including tips on leveraging influencer marketing, social media platforms, visual communication, and content planning to resonate successfully with their target audiences.

This said, the scenario has improved, and in recent years more and more women have proved their caliber to the world. Women-owned businesses are becoming increasingly successful. Female entrepreneurs are proving they are tough competitors in a global marketplace.

Women can leverage their unique experiences and perspectives to create innovative products or offer unparalleled services. Take the example of Melanie Perkins, founder of the widely used graphic design tool Canva. This online software leads the industry and is in the league next to Adobe. She is truly an inspiration!

Image Source: Screenshot from forbes.com

So if you are a woman with a brand, don’t doubt yourself. By implementing the following tactics I’ll share with you, woman-owned brands can stand out from the competition and reach their full potential.

1) Ride the Social Media Wagon to Build Your Presence

Undoubtedly, social media marketing is the most popular way to promote brands in a globalized landscape, especially for brands that thrive on both local and international leads and sales.

Choosing the right social media platform for a brand depends on the type of product or service it is selling or providing. For example, jewelry brands are likely to be active on Instagram, and brands that sell gadgets find video-based platforms like TikTok and YouTube Shorts more useful.

• Instagram
• TikTok
• YouTube Shorts
• Facebook

The real question is, how to go about it, right?

1. Thoroughly describe your brand’s social media marketing strategy, either quarterly or yearly. Determine the platforms that will come in handy and the kind of content that will complement them. In the process, also define your target audience, the message you’d like to promote, and some critical goals for conversion.
2. Be consistent on social media to build authority and credibility. Maintain a unique brand aesthetic and voice to differentiate yourself from other brands in the same industry.

3. Use visual assets like photographs, lifestyle-inspired images, demonstration videos, and graphics to uplift the content on your social media accounts. Make sure the visuals you put online are high-quality and not low-resolution.

Explore: Paid vs. Free Social Media Marketing Tools for Online Visuals

4. Be an approachable brand. Always be open to a two-way conversation on social media. Respond to messages and comments promptly, and engage with your target audience by running polls, encouraging user-generated content, and asking questions.
5. Don’t be uptight and work alone. Avoid relying on celebrities. Collaborate with influencers to reach new audiences and make the brand more visible, agreeable, and inspiring. Pair with up-and-coming talents with an incredible following.

6. Employ hashtags that deliver – meaning they should be relevant, discoverable, and engaging. To be part of the current discourse, brands can use popular hashtags that may or may not be fitting.
7. Constantly monitor your efforts. Use tools that help measure the effectiveness of your social networking strategy. It will assist you in optimizing your online content and improving conversions over time.

2) Open the Door to Success with Your Personal Branding Key

Branding your business is one thing, and branding yourself is another. When it comes to women-owned brands, female entrepreneurs need to flaunt their capabilities. Thus, women need to understand how important personal branding is.

Not only does personal branding help you establish yourself as a maestro in the industry, it also creates a strong image for your brand. Take the example of Whitney Wolfe Herd, founder of the online dating app Bumble. She was included in the Forbes 30 under 30, consecutively for two years in 2017 and 2018. By 2021, she became the youngest billionaire.

Image Source: Screenshot from forbes.com

With a solid personal brand, women can rise from an ocean of competition to the skies most people can only dream. It takes confidence, courage, and charisma to reach new success levels for creating a unique and creative personal brand:

• Be focused and determined
• Be consistent with the content you share
• Be genuine in what you say and do
• Be ready to rise from failure
• Be positive and optimistic about future

Follow the tips mentioned above to have a lasting impression on your target market.

3) Employ Visual Marketing Tactics to Enhance Communication

For any brand, visual marketing is essential to create an attractive and strong brand presence. Women-owned brands also need to leverage the power of visual communication. With appropriate and entertaining visuals, women-led businesses can create influencing and impactful messages to educate and delight their customers.

It is now tested and proven that visuals drive conversions and increase engagement.

Visual marketing involves a variety of ways. Visuals can include your brand identity design, social media curation, native video advertising, web banner ads, and much more. Women-led brands should take full advantage visual marketing. You can incorporate brand assets and visuals in your website to drive awareness too. For example, a jewelry brand website could feature carefully curated visuals to make a strong impact on visitors from the first look.

Visual marketing can be used in a variety of ways, from creating social media posts to designing website banners and ads. Women-owned businesses should benefit from this powerful tool to showcase their unique products or services and stand out from the competition. With the help of visuals, they can create a memorable brand identity that will attract potential customers and build loyalty among existing ones.

Here are some inspiring creative examples of brands owned by women.

• Make a unique and professional website design

Image Source: anaono.com

• Curate visuals on Instragram for an engaging social media feed

Image Source: instagram/neelyandchloe

• Design a creative, unique, and professional logo for your brand. Make a typographic logo that focuses on font and typography

• Make a combination mark with typography and imagery

• Create enticing subscription forms using visual graphic elements

Image Source: lovelilbucks.com

4) Embrace Inclusivity and Diversity in Overall Brand Strategy

The world has moved forward from certain standards of beauty, and today the way to go about marketing and branding your women-owned business is to embrace diversity and inclusivity.

Wondering what I mean by this?

• Use models with all body shapes, types, and colors
• Hire diverse talent that shares ideas based on their cultural background
• Don’t stick to one gender and sexuality in your marketing
• Be empathetic and share relatable stories
• Portray body positivity through marketing strategy

There are many more ways to go about this. The idea is to break boundaries and step away from useless conventions. For example, it isn’t necessary to have a fair skinned model or a super-slim brand ambassador for your brand. Sure you can, but they fall under certain toxic idealistic beauty standards that have conquered for long. It’s time to show reality so people have realistic expectations.

Explore: Fashion And Beauty Brands Embracing Diversity In Their Marketing Designs

Image Source: jungalow.com
Image Source: savagex.com

5) Support Your Clan of Women-Owned Businesses

Competition is good only when it is healthy, but try to cheer yourself and others up by supporting those who need to climb up the ladder. This can be an amazing public relations effort and it will help to maximize your brand visibility.

How can ambitious and entrepreneurial women support each other?

• Fund the businesses that need a push
• Collaborate with brands owned by other women
• Support women-led brands by applauding their success online

The more you support women-owned brands, being a woman yourself, the more people acknowledge you as an open-minded and well-deserving business. Being competitive is one thing and being vile is another. Try to be positively competitive.